Analysis
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e-commerce
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The rise of online is disrupting the course of the FMCG industry. With consumers becoming channel agnostic and redefining their expectations of retail, many are now mixing purchases across online and physical store channels.
For FMCG manufacturers and retailers, understanding the trends shaping the e-commerce industry is critical for survival.
Future-proof your business with our e-commerce solutions.
Webinar
Webinar: State of E-commerce in Europe in 2024
Join our experts for an exclusive presentation of the H1 2024 E-commerce Report, which covers insights from six European countries: France, Germany, Italy, Spain, the UK, Ireland, Austria, the Netherlands, and Belgium.
Online shopping is now a settled part of our daily routine despite differences in internet speed and evolution globally. With rising online adoption rates across regions and generations, e-commerce is only primed to accelerate in popularity.
This shift will continue as global consumers remain cautious of what they are spending their money on and how much, especially with inflationary pressures and rising costs of living. As a result, consumers will look for the best deals online and across borders, making global online shopping events a critical strategic tool for manufacturers and brands everywhere.
With e-commerce rising as a key retail channel generating strong revenue, manufacturers and brands are now encountering a new question of how to boost online sales and continue this growth momentum. Global online shopping festivals and events can be the next area to transform under the e-commerce evolution.
Podcast series: Let’s talk E-commerce!
Welcome to “Let’s talk E-commerce!”, our new video podcast series that will give you a full view on omnishopping around the globe, featuring the NIQ e-commerce leaders and some exclusive industry guests. From the latest e-commerce trends to online events, from optimizing the digital shelf to e-commerce innovation, each episode will shed light on the e-commerce hot topics for FMCG retailers and manufacturers.
Watch or listen now!
Maximizing e-commerce opportunities
Our data and insights allow you to make informed decisions to understand and engage with the now consumer. Our solutions can help you and your e-commerce teams to:
- Understand how you’re performing in the marketplace, online and offline, to create actionable and performance-oriented strategies to fuel your growth
- Optimize digital shelf performance – improve product development, differentiation, assortment and availability
- Drive effective marketing, promotion, and distribution strategy across your e-commerce stores
- Predict future trends to build forward looking strategies
- Explore new cross border opportunities
- Navigate e-commerce metrics like keyword search, shopping cart analysis, etc.
Success Story
Elevating L’Oréal’s E-commerce strategy with NielsenIQ Ecommerce Solutions
Find out how NielsenIQ’s solutions provided L’Oréal with valuable market insights and enhanced its approach to digital trends.
Testimonials
“We use Foxintelligence by NIQ to accelerate our digital transformation. We now have an all-in-one tool to read the market. We have the ability to act and react in near-real-time.”
Lionel Devidal, Digital & E-commerce Director, Sephora
“Data Impact has helped us measure our share of search more precisely. We also rely on their benchmarking reporting to detect the categories where we need to boost our SOS. Plus, the support team really knows their stuff and offers lots of powerful insights.”
Michael Hogenbirk, ERetail Marketing Manager, Ab InBev
“Foxintelligence by NIQ enables us to build 3-year forecasts and strategic plans.”
Séverine Geoffroy, Digital Executive Commercial Director, Carrefour
Power your e-commerce strategy
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