Powering the future of
e-commerce

Ready for disruptions in digital commerce?

The rise of online is disrupting the course of the FMCG industry. With consumers becoming channel agnostic and redefining their expectations of retail, many are now mixing purchases across online and physical store channels.

For FMCG manufacturers and retailers, understanding the trends shaping the e-commerce industry is critical for survival.

Future-proof your business with our e-commerce solutions.

The age of the “now” consumer

Convenience is now more of a retail concept than a retail channel and e-commerce is increasingly catering to this growing need of consumers for quick, hassle free access to products. Propelled by the Covid-19 pandemic, online commerce continues to see a steep rise in adoption, especially in consumer groups who were infrequent users of the channel or were completely offline shoppers – becoming the “now consumers”.

To understand these “now” consumers, your brand needs reliable and accurate FMCG insights, both offline and online, to drive successful business strategies – there’s no room for blind spots!

To build for the next normal, NielsenIQ has identified three pillars for brands to win in the age of the “now consumer”.

Report

Seeing the big picture of e-commerce

The rise of online is disrupting the course of the FMCG industry. This report shows the latest data on e-commerce landscape to help you identify the right strategy and drive deep rewards for your business.

13 April 2022, < 1 mins read

Analysis

Global online shopping events present huge opportunities for brands

With e-commerce rising as a key retail channel generating strong revenue, manufacturers and brands are now encountering a new question of how to boost online sales and continue this growth momentum. Global online shopping festivals and events can be the next area to transform under the e-commerce evolution.

9 May 2022, < 5 mins read

Maximizing e-commerce opportunities

Our data and insights allow you to make informed decisions to understand and engage with the now consumer. Our solutions can help you and your e-commerce teams to:

Understand how you’re performing in the marketplace, online and offline, to create actionable and performance-oriented strategies to fuel your growth
Optimize digital shelf performance – improve product development, differentiation, assortment and availability
Drive effective marketing, promotion, and distribution strategy across your e-commerce stores
Predict future trends to build forward looking strategies
Explore new cross border opportunities
Navigate e-commerce metrics like keyword search, shopping cart analysis, etc.