NIQ Retail Spend Barometer

A comprehensive overview of consumer spending in the FMCG and Technical and Durables sectors

    The NIQ Retail Spend Barometer:

    The NIQ Retail Spend Barometer provides a comprehensive examination of consumer spending on fast-moving consumer goods (FMCG) and T&D products on the basis of real sales figures and measures changes.

    Our cross-category and cross-channel insights are based on actual sales data from NIQ and GfK market measurements in the UK, Germany, France, Spain, Italy, and the Netherlands. These are based on past purchases in the FMCG categories (food, groceries, perishables and near-food) and in the T&D sector (including technical consumer goods, household appliances and DIY)

    Data comes from the retail panels of GfK and NielsenIQ, which measure the sales of over 350,000 retail partners worldwide. Armed with our comprehensive performance measurement you can get to know the full view of your market and competitive landscape.

    The following sources are used for household consumption:
    UK: statista
    Netherlands, Italy, France, Germany, Spain: eurostat

    “Market dynamics and consumer behavior are changing ever faster. In a competitive environment, fragmented data and a dose of gut feeling are no longer enough,”

    “That’s why we use the Full View™ to offer our clients a comprehensive, data-based understanding of market developments and clear, actionable recommendations for future growth.”

    Michael McLaughlin, President Global Retail at NIQ

    €1.35+ Trillion

    Purchase value analyzed

    6 key markets

    With more on the way

    350k retailers

    Partner with us worldwide

    Translate data into action with the Full View™ for retail

    Every customer, channel, aisle, and click.

    With a new era of intelligence, powered by the most complete data and advanced technology, NIQ and GfK delivers the Full View™ for retail.

    Understand your customers with the world’s most comprehensive performance measurement, deep consumer insights, always-on analytics, and trusted industry expertise.

    Translate insights into powerful, profitable action to stay ahead of the competition. Keep up with rapidly changing market dynamics and consumer behavior while collaborating with suppliers to make smart, fast decisions.

    As the perfect partner for retailers, our solutions help you to:

    • Understand market performance
    • Know your customers
    • Achieve operational excellence
    • Develop winning assortments
    • Monetize your data
    • Activate meaningful engagements

    About NIQ

    NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.

    NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

    GfK – An NIQ Company

    GfK has earned the trust of our clients around the world by solving critical questions in their decision-making process. In 2023, GfK combined with NIQ, bringing together the two industry leaders with unparalleled global reach. Together, we fuel client’s growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. With a holistic retail read and the most comprehensive consumer insights – delivered with advanced analytics through state-of-the-art platforms – NIQ and GfK deliver the Full View™.

    Have a question? Contact us.

    Learn how you can get the full view.