The Executive’s Guide to Retail Media Mastery 2.0
The new era of retail media is here
The astonishing revenues from digital advertising – forecasted by Forrester to reach $85 billion by 2026 – have opened the eyes of omnichannel retailers.
Retail media has passed mainstream with researchers from the Walton Business School counting more than 600 Retail Media Networks (RMNs) in research published in late 2022.
In 2023, activity continues to intensify, and the gold rush
- The largest retailers continue to forge ahead in pursuit of so-called “alternative” revenues, erecting custom platforms for media sales as ad spend continues to boom.
- Major CPG brands are shifting marketing spend to more personalized and measurable RMNs and adopting self-service audience-building
and planning tools.
- Senior decision-makers across the industry recognize Retail Media is a high-stakes game with many moving parts and points of view.
What do retailers and brands need to know to win in the new era of retail media?
In our updated Executive’s Guide to Retail Media Mastery 2.0, you will learn how to make the most of your retail media program.
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