New York, NY, November 1, 2019 – Today, Nielsen CGA, the on-premise measurement business arm of Nielsen, released details around the launch of RestauranTrak, an industry-first, benchmarking analytic platform for food service operators in the U.S., designed to help level the analytic playing field within the U.S. restaurant landscape. With this launch, any U.S.-based bar or restaurant owner will have complimentary access to Nielsen CGA’s robust set of on-premise analytics to assess their weekly performance against their local market, free-of-charge.
Over the past few years, Nielsen has grown its presence within the out-of-home restaurant space. Through Nielsen CGA data, restaurant owners of all sizes will be equipped to make better data-driven business decisions to optimize venue performance and drive growth. With the ability to integrate the vast majority of POS systems in the U.S., Nielsen CGA’s RestauranTrak is a unique, advanced, data-driven solution. Completely unbiased with no affiliation to any suppliers or distributors, Nielsen CGA’s RestauranTrak aims to empower players in the industry through granular insights to capture and compare common business factors such as average traffic or check value against their local market, bringing visibility into under- and over-performing metrics on a weekly basis. Coupled with Nielsen’s industry-defining, off-premise POS measurement, RestauranTrak will provide a full and comprehensive view of food and beverage consumption.
Built by the industry for the industry, RestauranTrak will be fueled by three powerhouse sources: Nielsen CGA, a global leader in on-premise market measurement; Emerging, the collaborative restaurant network ecosystem; and RestauranTrak’s customer service partner, Omnivore, the leading connectivity platform for restaurant technology that will lead on POS integration for new RestauranTrak customers.
“The on-premise business has never been more competitive, and the margin of success is narrower than ever. We are dedicated to better supporting the food and beverage service channel to thrive, and we believe RestauranTrak is a much-needed tool for America’s restaurant industry,” said Scott Elliott, Senior Vice President, Nielsen CGA. “We are proud to be the first to bring it to the marketplace for free and completely unbiased and unaffiliated. As the U.S. bar and restaurant landscape continues to face headwinds, pressure and shifts, data-fueled insights will be a crucial tool for success, ultimately helping food service players make the best operational decisions for their staff, customers, investors, and business.”
The launch of Nielsen CGA’s RestauranTrak will begin in 44 American markets, including several major cities such as New York, Chicago and Los Angeles.
For additional information on Nielsen CGA’s RestauranTrak please contact hello@restaurantrak.com.
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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