New York, NY, and Louisville, KY, August 25, 2020 – Nielsen (NYSE: NLSN) Global Connect and Aperity, Inc., an innovative provider of data management and analytic solutions for supply chain partners, announced today that Aperity has joined the Nielsen Connect Partner Network, the largest open ecosystem of technology-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. As part of the relationship, Aperity will now utilize Nielsen data within the revolutionary Aperity Beverage Data Exchange, an open, community-centric data solution that helps facilitate business insights between supply chain partners, making it simple to connect, clean, harmonize, and deliver data to all of the participants in a brand’s supply chain.
In the initial phase of the partnership, Aperity’s Beverage Data Exchange will leverage Nielsen TDLinx, the industry standard for tracking and coding retail locations, to provide consistent master data on accounts for the beverage alcohol industry, including standardizing trade channel, sub-channel, and chain, as well as providing best-in-class address cleansing to guarantee the most accurate and up-to-date market landscape. Aperity will instantly match records to those of Nielsen TDLinx, which will greatly shorten the time to analysis in the ever-changing account universe. More importantly, the proprietary Nielsen TDLinx coding system, already in use by so much of the beverage industry, will act as a universal key to unlock rapid integration of other Nielsen data sources and numerous other services that use Nielsen TDLinx as a universal language for communication related to on- and off-premise accounts.
“Nielsen’s TDLinx product is recognized as the industry gold standard, and we are delighted to combine that solution with the Aperity Data Exchange to improve data accuracy and data governance while facilitating improved business insights between supply chain partners,” said John Madalon, Aperity Founder and CEO. “We are also pleased to participate in the Nielsen Connect Partner Network, as both Aperity and Nielsen see the world similarly in terms of our focus on creating a stronger and more open ecosystem by allowing data to flow freely between partners.”
“We are excited to welcome Aperity to the Connect Partner Network, as we continue to grow the network with highly qualified partners to fuel a smarter market for the retail and consumer packaged goods industry,” said Brett Jones, Global Leader, Connect Partner Network, Nielsen. “The Aperity Beverage Data Exchange changes the landscape with an inclusive platform and marketplace, allowing clients full data visibility and transparency as well as an added ability to collaborate up and down the supply chain. Adding Nielsen data to this platform will make it even stronger and more powerful.”
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit nielseniq.com.
NielsenIQ Media Relations