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BASES AI Screener
Bring the power of AI into the early-stage of your innovation journey.
Accelerate innovation with AI, data and expertise
Innovation is moving faster than ever-and keeping up means making the right decisions earlier, with greater confidence and efficiency. BASES AI Screener is designed to meet that need, combining NIQ’s trusted predictive models, deep innovation expertise, and the power of AI to evaluate large volumes of early-stage ideas quickly and effectively.
This dynamic tool delivers instant, actionable insights grounded in real consumer behavior—enabling teams to test smarter, not just faster. Whether managing dozens or hundreds of ideas, BASES AI Screener helps identify those with real market potential and provides clear guidance on how to improve them.
Built for scale and backed by the industry’s most robust behavioral data, BASES AI Screener transforms the way innovation is screened, prioritized, and refined—bringing clarity and confidence to the earliest stages of product development.
Leveraging NIQ’s robust transaction data and language models trained on real consumer behavior, BASES AI Screener simulates consumer responses to provide early feedback on innovation ideas and unpriced concepts. It generates synthetic feedback rooted in real purchasing patterns and trends, updated every few weeks to capture emerging trends in the market. BASES AI Screener empowers teams to make data-driven decision early in the development process.
1
Save Time and Money
Get access to our intuitive AI platform to generate results in just a few minutes – at a fraction of the cost of traditional screening solutions.
2
Identify Success Early
Prioritize early-stage innovations with BASES KPI results, drivers & barriers, and improvement recommendations, helping you identify success early and focus on the right development opportunities.
3
Account for Evolving Category Trends
Synthetic panels are regularly refreshed with the most up-to-date NIQ behavioral data, ensuring your innovation are evaluated in the context of the latest consumer purchasing preferences.
A unique combination of data, technology and expertise
NIQ behavioral data, best-in-class AI and NIQ BASES innovation expertise culminate into a completely new, higher standard of early-stage predictive analytics. Set your next innovation strategy up for success with BASES AI Screener.
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