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BASES Quick Use
Forecasting & Activation –Assess and improve the branded product performance without compromising timelines or budgets.
Synchronize your budget and timeline
Positive consumer experience is the most important predictor of success for new products. BASES Quick Use allows consumers to interact with new products in-home and provide crucial insights in as little as 15 days.
- Understand your consumer’s experience
- Evaluate your product attributes
- Enhance speed to insight
How do consumers perceive your new product?
You don’t have to compromise time or crucial steps. Our fast, affordable product testing solution allows consumers to interact with your new product in their homes and provides you with crucial insights into how it’s performing against expectations in as little as 15 days.
1
Reliable
insight
Leverage a gold-standard methodology with more than 40 years of product testing experience.
2
Diagnose improvements
Implement customized analysis based on your unique learning needs.
3
Expert-guided platform
Collaborate within your own team and get start-to-finish client service support within Innovation Studio.
The IQ Brief: NIQ intelligence, straight to your inbox
Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief. This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.
Want to learn more?
Our team is here to help as you develop your next product.
