Analysis
GfK Market Intelligence: Sales Tracking
Turn sales data into actionable insights
Master your market with data-driven tactical and strategic decisions
Empower your business with the latest unbiased sales data
delivered on a weekly, monthly, quarterly, half-yearly or annual basis.
Utilize insights from our comprehensive database
to fuel your decision-making, elevate your business conversations, and forge stronger retail partnerships. Get ahead of the curve by detecting untapped growth potential, evaluating both local and global market trends, and forecasting tomorrow’s opportunities today.
Dive into sales information
across your entire portfolio to sculpt strategies and tactics designed to maximize product lifecycle and accelerate your business growth.
17m+
products in our database
2.5m+
new SKUs added to our database every year
530,000+
retail point-of-sales report to us
Monitor team performance with solid KPIs by country, product group, or channel. And get a firm grasp of crucial trends – from a macro market perspective down to detailed model level views.
Stay ahead of market fluctuations, optimize your product portfolio, and drive sales efficiency by pinpointing where to sell, at what price, and under which promotional strategy.
With GfK’s Sales Tracking data, you’re not just following the market – you’re leading it.
500+
durable product groups
120
distribution channels
60+
countries covered
The world’s largest and most up-to-date sales tracking database specializing in the Technology & Durables sector
React to the latest developments with access to weekly data on your performance, your competitors’ results, and the total market.
Outpace your Competition
- Compare your performance to multiple competitors
- Anticipate your competitors’ next moves
- Develop effective defensive strategies to recover market share
Optimize new product launches
- Plan, monitor and evaluate the success of critical product launches using the latest weekly sell-out data
- Understand and counteract competitive activity in different markets by knowing the ideal time and channels to launch a new product
- Meet your launch targets by adjusting tactics at the speeds that today’s competitive markets demand
Maximize Seasonal Peaks
- Learn from past data to deliver during the most important selling weeks of the year
- Create clear strategies and objectives for each category, channel, and product
- Track your impact and boost the deals that deliver the greatest return
Gain the advantages of weekly sales tracking data
React fast to the latest developments with access to weekly data on your performance, your competitors’ results, and the total market.
Gain the edge with The Weekly Advantage
Boost your promotions and product launches with weekly MI Sales Tracking data that ensures your strategies tap into the latest tactics. Discover these indispensable advantages in our free white papers below:
Testimonials
gfknewron Market
Create the right opportunities
Monitor your performance. Act first on growth opportunities. Outperform the competition.
Cut through the noise with always-on insights from the world’s most comprehensive sales tracking data.
gfknewron Predict
Build the right strategies
Optimize revenue. Forecast market potential. Validate tactics and strategies.
Mitigate risks and maximize future growth with scenario-planning tools powered by advanced machine learning. Plan your future based on the world’s most comprehensive point of sales data.
gfknewron Consumer
Reach the right audience
Understand your shoppers. Generate demand. Maximize ROI.
Delve into the buying behaviors of your target audience to know how to position your brand at the forefront of their minds. Work from the ultimate combination of consumer knowledge – survey input calibrated against market data.
