Enriched Events

Products / Enriched Events

Products

Product Description
Product Description

The better way to understand promotion performance and execution

NielsenIQ Enriched Events provides a complete database for understanding event execution and effectiveness at retail. This allows you to compare the intended planned event vs. how shoppers actually experienced them, providing critical knowledge of which promotions were impactful.

Key features
Key features

1

Accurate, robust data

Inputs are gathered from various sources including in-store casual collection, feature ad images, event specific product groupings, and pricing language.

2

Unified promotion detection

Time aligned volumetrics across all available standard markets and retail banners, including opt-in financial analysis.

3

Intuitive dashboard

Intuitive dashboard which includes post event analytics, event comparisons, event cataloging, feature images, and full access to historical data.

Resources
Resources

Want more ways to facilitate decisions instead of analyses? Check out NielsenIQ Business Drivers & NielsenIQ Opportunities.

NielsenIQ Business Drivers

NielsenIQ Business Drivers analytical models identify which in-market causals are driving volume gains or losses.

NielsenIQ Opportunities

Find the best ways to improve performance on your preferred products, markets and metrics.

How can we help you?

We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.