Success Story
NIQ Transaction View: Unlock the power of transactional data
Take your insights from total read to real receipts with an extensive view inside shoppers’ baskets.
Shopping behaviour evolves quickly – transactional data helps you keep up
NIQ Transaction View allows you to dive deeper with transactional data, revealing the impacts of specific days or times of the day, the reach versus penetration of your product in baskets, a glimpse into the true prices seen across the market, and more.
- Check if products are in more baskets or if each basket has more.
- Track effects of price changes, new launches, or weekdays versus weekends.
- Examine trends by basket segment size.
Transactional data is your ticket to success
NIQ Transaction View is the single source of point-of-sale transactional data delivered in Discover with the same input data fuelling Retail Measurement Services (RMS), offering new and different ways to benchmark performance against competition with the power of basket insights.
1
Detailed time analysis
Drill down from your monthly and weekly trends into understanding performance by days and at different times of the day using time-stamped transactional data.
2
True transactional prices
Most common actual price points – no averages, no weighting, based on the true transactional prices instead of weekly weighted averages.
3
Total-store and store-traffic view
Compare the size and value of baskets sold store-wide to those containing your products. Discover how your products influence basket sizes per store and contribute to overall sales.
4
Standardized view
NIQ Transaction View is the only source of transactional data delivered in Discover, following the same dimensions and item coding process as Retail Measurement Services (RMS).
NielsenIQ Discover
Unleash the power of real, trusted data housed in a robust, intuitive, integrated visualization that supports both power users and casual users.
How can we help you?
We know not every question has an easy answer. Tell us your unique situation or what you might need, and we’ll work with you to find a solution that makes your life easier.
