Report
Pricing & Promotion
Optimize regular and promotional prices to maximize profits and drive ROI on your promotional activities.
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The complexities of today’s omnichannel market, —fluctuating supply and demand, shifting consumer behaviors, and unprecedented inflation, —demand a sophisticated approach to pricing and promotions. Brands and retailers must continually test and refine their tactics. Which products should you promote and when? What’s the best pricing strategy for a new product launch? Understanding market trends, competitor actions, and shopper preferences is essential for effective planning and swift adjustments.
With our connected Pricing and Promotion solutions, you can make quick, efficient pricing adjustments, run successful promotions, and react to competitors’ activities across the CPG and Tech and Durables spaces.
Stay ahead with the latest insights into market dynamics, competitive landscapes, shopper behavior, and pricing trends. Our analytics are powered by advanced machine learning and trusted data that enable what-if simulations, price ranges, and elasticity-based calculations, so you can eliminate wasteful trade spend and ensure the right price and promotion strategy with precise recommendations.
Learn more about how our solutions empower you to make confident, fast decisions and institute optimal pricing strategies in a changing market.
With our Pricing & Promotion solutions, you can:
1
Optimize pricing strategy and execution.
2
Know how your products are priced relative to competitive offers.
3
Develop winning promotions.
4
Identify and quantify growth opportunities.
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