Analysis
Brand & Media
Build a strong brand and improve marketing and advertising effectiveness.
For marketing leaders, delivering growth depends on your ability to build a strong, resilient brand that endures through change. You also have to continually reinforce and leverage this brand strength through effective marketing strategies and activation–all while tangibly demonstrating your impact on commercial outcomes.
NIQ’s Brand and Media solutions helps you accomplish all of this with data and expertise that put the consumer at the heart of your brand and marketing strategy. Our industry-leading suite of solutions provides a holistic view of your brand and media strategy performance and transforms that information into actionable insights. With our guidance, you can create best-in-class shopping experiences for your consumers with an effective, seamless advertising strategy that leverages personalization and better product discoverability.
Our Brand & Media solutions
Brand Strategy
Develop successful brand strategies that connect with your consumers, increase your brand strength, and drive brand premium.
Marketing Effectiveness
Maximize your creative impact and pair great creative content with an optimal cross-media mix to realize its full market potential, ensuring alignment with a strong media strategy.
Audiences & Personalization
Create personalized shopper experiences and define tailored offers for the right audiences.
Segmentation, Targeting, & Positioning
Focus on your most valuable consumer segments and activate their demand through winning propositions centered on what they value most, strengthening both your marketing strategy and media strategy.
Product Content
Help shoppers discover your products online and on shelves.
Why NIQ
58% higher market share
reported by brands that generate strong consumer experiences through a well-executed advertising strategy.
42% of consumers
exclusively buy brands that appeal to their beliefs, values, or ideals, making a well-defined marketing strategy essential.
30% of revenue
the average attributed to brand strength, which is directly impacted by a data-driven media strategy.
Case Study
Optimizing brand strategy in diverse markets.
Intersport teams up with GfK to optimize its brand strategy.
Case Study
A powerful partnership answering key business questions
IKEA Austria uses the full range of GfK’s solutions to operate in an extremely competitive sector
Ebook
Build, activate and showcase an irresistible brand
Get your entire business behind your brand by linking brand performance to market reality, revealing the true contribution of your brand efforts to commercial success.
Discover the secrets to building a strong brand that generates more demand and delivers more value.
Featured Product
NIQ Brand Architect
Develop successful brand strategies that connect with your consumers, increase your brand strength, and deliver remarkable brand experiences.
Featured Product
NIQ BASES
Great creative is a competitive advantage
With tools across the spectrum from deep optimization and validation to compact and agile, NIQ BASES provides foundational, scalable learning from every ad.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
