For marketing leaders, delivering growth depends on your ability to build a strong, resilient brand that endures through change. You also have to continually reinforce and leverage this brand strength through effective marketing strategies and activation–all while tangibly demonstrating your impact on commercial outcomes.

NIQ’s Brand and Media solutions helps you accomplish all of this with data and expertise that put the consumer at the heart of your brand and marketing strategy. Our industry-leading suite of solutions provides a holistic view of your brand and marketing performance and transforms that information into actionable insights. With our guidance, you can create best-in-class shopping experiences for your consumers with an effective, seamless marketing strategy that leverages personalization and better product discoverability.