Analysis
Product Content
Help shoppers discover your products online and on shelves.
The future of commerce is all about “discoverability”—how easy it is for shoppers to find your product. For CPG and Technology and Durables brands, this means managing the way shoppers navigate the retail experience and locate the products they need. The brands and retailers that provide relevant information at key touchpoints will win shopper trust and come out on top.
Our Product Content solutions and databases, powered by NIQ Brandbank, help you deliver that information and bring your products to life online. Create best-in-class product experiences for your customers by producing high-quality product content and photography—and then easily distribute it, measure its effectiveness, and share it with trading partners. Learn more about how our Product Content solutions can help you deliver superior digital product content at scale.
With our Product Content solutions, you can:
1
Create and deliver product content for discoverability and search optimization.
2
Optimize product content to boost sales.
3
Launch product content across channels for integration into PIM systems.
4
Enhance collaboration between trading partners.
Case Study
Carrefour saw elevated cart value after implementing Rich Media Content
Case Study
Asda saw elevated cart value in just 6 weeks after implementing Rich Media Content
Featured Product
NIQ Brandbank
Product Data Optimization Solutions
Power growth and stand out from the competition by connecting shoppers to your optimised product content.
Featured Product
NIQ Brandbank
Rich Media Content Solutions
Build engaging shopper experiences online to boost engagement and sales conversion.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
