Analysis
Market Trends
Get ahead of consumer trends and track their evolution with detailed product and search data insights.
From the rise of keto-friendly snacks and gluten-free beer to the introduction of biodegradable shampoos and AI-powered coffee makers, today’s shopping landscape is more personalized than ever. NIQ helps you stay ahead of evolving trends and connects your products to the consumers seeking them.
Our Market Trends solution suite offers a comprehensive understanding of consumer preferences, enabling you to dissect the features that drive their purchases—whether it’s specific ingredients, product claims, or sustainability features.
With the help of these granular insights derived from NIQ’s enriched data and analytics, you can seamlessly align your CPG and Tech and Durables products with the needs of millions of consumers, ranging from health-conscious to sustainability-driven shoppers—and even uncover the next big trend. Tailored to your brand, our solutions empower you to anticipate omnichannel market trends by tracking the most influential product attributes so you can incorporate them into your marketing and product innovation strategies.
With NIQ’s Market Trends solutions you can:
1
Discover and track growth-driving trends, product attributes, and shopper preferences online and in stores.
2
Understand what consumers search for online.
3
Inform new product development and innovations to meet changing consumer needs.
Featured Product
Retail Measurement Services (RMS)
Trust your performance and trend data in retail and e-tail markets with comprehensive CPG market measurement solutions.
Featured Product
Product Insight
Reveal growth-driving trends and shopper preferences with the richest source of product attribute performance and consumer insights.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
