Discover opportunities in the on-premise consumption market with reliable, robust and representative data and insights.
NielsenIQ On-Premise Measurement provides the clearest, most representative measurement of the on-premise consumption sector, including cafes, bars, restaurants, hotels, and more. With a clear view of the market and your data, you can discover detailed channel insights, route-to-market strategies, and the competitive advantage you need for sustainable growth.
Upgrade your view of the On-Premise sector with trustworthy, representative performance measurement. With NielsenIQ On-Premise, you can build complete, actionable plans and make better investment decisions across channels.
Stay ahead of the curve by tracking value, volume, sales per outlet, distribution and price by multiple market breaks, including region, channel and custom outlet segments. Through continuous reporting and tracking mechanisms, get a consistent view of market evolution to optimize long-term On-Premise plans with confidence.
Through comprehensive and customisable segmentation, outlet features, and market-leading data sources, get a precise understanding of the market to support sales targeting and location planning endeavors. Stay updated on new site openings, closures, and data-driven insights to effectively target competitor brands. Shape successful brand strategies with proprietary datasets, customisable research, advanced analytics, and data science to create tailor-made solutions.
From crafting winning brand strategies to delivering top-tier category solutions for clients, or tailoring compelling sales narratives based on channels and brands, NielsenIQ On-Premise consumer research unlocks a profound comprehension of On-Premise visitors, which empowers brands to not only develop and grow but also to innovate seamlessly in alignment with ever-evolving consumer demands.
Global, regional and local consumer insights to provide an understanding of behaviors, motivations and needs to help your brands thrive.
Uncover opportunities with the most up to date and comprehensive view of the On-Premise and Out of Home universe.
Food and drinks’ most trusted view of On-Premise measurement and sales tracking, giving you a granular view of brand and category share and performance.
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.
Accelerate your innovation journey with NIQ: AI solutions, predictive insights, and global specialists helping brands grow and delight consumers.
Shifting social habits and evolving consumer priorities are rewriting the rules for how and where Americans drink.
Rachel Weller, Commercial Leader UK and Ireland, explores the big drinks trends and watch outs for hospitality Operators in 2026.
NIQ’s latest US On‑Premise Impact Report reveals a sizable January reset, with young consumers driving participation, and a clear guide for brands to innovate that fit new alcohol-free occasions.