Report
Her Cart, Her Signal: Why Women Decide the Future of CPG
Discover how women shop and why their choices are reshaping CPG. Explore value, wellness, and omnichannel trends driving the future of retail.
NIQ On-Premise Measurement.
Discover opportunities in the on-premise consumption market with reliable, robust and representative data and insights.
A complete picture of your on-premise performance
NielsenIQ On-Premise Measurement provides the clearest, most representative measurement of the on-premise consumption sector, including cafes, bars, restaurants, hotels, and more. With a clear view of the market and your data, you can discover detailed channel insights, route-to-market strategies, and the competitive advantage you need for sustainable growth.
Shape strategies for growth with world leading insights
Upgrade your view of the On-Premise sector with trustworthy, representative performance measurement. With NielsenIQ On-Premise, you can build complete, actionable plans and make better investment decisions across channels.
Track share, understand brand and category dynamics and uncover trends.
Optimize sales targeting and location planning with outlet level data.
Identify your most valuable consumers and understand behaviors, motivations and need states across On-Premise channels and occasions.
Reliable measurement and sales tracking
Stay ahead of the curve by tracking value, volume, sales per outlet, distribution and price by multiple market breaks, including region, channel and custom outlet segments. Through continuous reporting and tracking mechanisms, get a consistent view of market evolution to optimize long-term On-Premise plans with confidence.
Unparalleled data granularity
Through comprehensive and customisable segmentation, outlet features, and market-leading data sources, get a precise understanding of the market to support sales targeting and location planning endeavors. Stay updated on new site openings, closures, and data-driven insights to effectively target competitor brands. Shape successful brand strategies with proprietary datasets, customisable research, advanced analytics, and data science to create tailor-made solutions.
Shaping Strategies with essential insights
From crafting winning brand strategies to delivering top-tier category solutions for clients, or tailoring compelling sales narratives based on channels and brands, NielsenIQ On-Premise consumer research unlocks a profound comprehension of On-Premise visitors, which empowers brands to not only develop and grow but also to innovate seamlessly in alignment with ever-evolving consumer demands.
Consumer research and insights
Global, regional and local consumer insights to provide an understanding of behaviors, motivations and needs to help your brands thrive.
Location planning and sales targeting
Uncover opportunities with the most up to date and comprehensive view of the On-Premise and Out of Home universe.
On-Premise Measurement
Food and drinks’ most trusted view of On-Premise measurement and sales tracking, giving you a granular view of brand and category share and performance.
How can we help you?
We know that there is no one simple answer to every question. Tell us what your unique situation and needs are, and we’ll work with you to find a solution that makes your life easier.
Analysis
The New Growth Frontier
Learn how AI, agentic commerce, and LLM discovery are reshaping CPG growth—and how brands can win with consumer-led innovation.
Commentary
Christmas wrapped: NIQ reveals the secrets of On-Premise festive success
Pubs, bars and restaurants were at the heart of consumers’ festive celebrations in December—but they had to work very hard to tempt people out of home.
Analysis
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Report
Bartenders and Brands: The perfect blend for mutually beneficial relationships
The biggest lever of growth in the On Premise isn’t flavour, format or innovation, it’s the bartender. Discover why collaboration matters for bartenders, brands and guests