Commentary
GfK researcher Alexandra Chirilov wins ESOMAR award for VR approach
Hispanic women are cultural catalysts as entrepreneurship rates rise, according to new Nielsen report
GfK MRI’s Baim receives ARF Lifetime Achievement Award
Consumer insights competition focuses on Now Generation, purchase journeys
Commentary
The Long Tail that Wagged the Dog: How Retailers can Create Competitive Advantage with Niche Products
Commentary
Smarter living with 5G, but what about the data?
Nielsen’s newest roster of connected partners leverage cutting-edge digital technology and help spread social responsibility
Report
Engage financial services consumers with instant access to GfK’s FRS consumer segments
Commentary
Researching the mind of a ‘distracted viewer’: The greater than ever role of engagement and the gains of AI
GfK strengthens its Asia-Pacific and Southern European regions by appointing new General Managers
Report