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Education

How to build a data-driven culture

With a strong data culture, you never miss a growth opportunity. That's why it's essential to share consumer data across your CPG business.

Education

Answering your billion-dollar questions:...

Understanding omnishopper behavior through market intelligence and consumer panel insights helps CPG brands and retailers answer critical questions

Analysis

Consumers are looking for value, but it’s...

Shoppers are seeking out the lowest prices, but companies must understand consumer loyalty towards brands as buying habits evolve.

Analysis

Unlocking consumption: Four consumer groups...

A rapidly growing group of newly constrained consumers will have significant impact on customer segmentation across brands and retailers.

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What will category management look like in 2022?

What will category management look like in 2022?

Answering your billion-dollar questions: Return on investing in accurate omnishopper data

Technology adoption is driving an e-commerce boom, with huge implications for CPG

Technology adoption is driving an e-commerce boom, with huge implications for CPG

Earn your pet product’s place in a retailer’s assortment using data

Earn your pet product’s place in a retailer’s assortment using data

Three ways data can help you develop a pet product that sells

Three ways data can help you develop a pet product that sells

Store shifting: Unlocking insight with data science

Store shifting: Unlocking insight with data science

Mastering the digital shelf: How e-commerce insights help pet manufacturers

Mastering the digital shelf: How e-commerce insights help pet manufacturers

China’s shifting retail landscape signals the permanence of change post-COVID-19

China’s shifting retail landscape signals the permanence of change post-COVID-19

Central London groceries see huge sales decline as city workers become home workers

Central London groceries see huge sales decline as city workers become home workers

Assessing the U.S. golden stores that are benefiting the most from COVID-19

Assessing the U.S. golden stores that are benefiting the most from COVID-19

Parisians swap city living for rural retreats, taking millions in consumer spend with them

Parisians swap city living for rural retreats, taking millions in consumer spend with them

Plan for peak performance: Use data to improve your marketing and promotions planning

Plan for peak performance: Use data to improve your marketing and promotions planning