Category Management Workshops
From Knowledge to Impact: Embrace Category Management to uncover benefits, grow your categories, reveal untapped opportunities, master the tools you need, and build a sales story that inspires action
Elevate your team’s category management capabilities with our paid, expert‑led workshops
Available both in person and virtually to suit your business needs. Trusted by more than 2,300 participants each year, these workshops combine practical frameworks, real‑world case studies and proven methods to drive measurable category results
Fees and Discounts
Early bird discount if registration is formalized at least one month before the workshop takes place. Group discounts apply for 2 and more participants from the same company or a participant attending more than one workshop. Comprehensive course materials, case studies, and individual certificates are included.
Overview & Our Experience
From developing a joint trade category management process between retailers and manufacturers, to evaluating and managing your categories on the ground, our category management training programs are designed to help transform your strategic business units into producing positive results while delivering value to your shopper.
The content of our program brings together the best of many practices. Category management fundamentals, shopper behavior understanding, efficient assortment analysis, space planning, and price and promotion assessment are just some of the core elements for category success at the point of sale, covering brick and mortar and more recently online channels. Check out our workshop programs for more details.
Key Benefits
The Workshops
Practical Category Management
We cover every step of the category management process and see how each next step depends on the previous one. We work on the case during the workshop looking for opportunities, strategies and tactical solutions that will lead to category growth.
Shopper-Centric Category Management
How will decision making change, given different shopper segments? We go through the 8 steps of category management focusing less on numbers and more on shopper insights, discuss how we can influence and help the shoppers make choices in the store.
CatMan in E-commerce
This workshop empowers participants to deliver a seamless online shopping experience by aligning strategies with shopper behavior, leveraging optimized digital interfaces, and implementing comprehensive category plans – ultimately driving measurable improvements in engagement, conversion, and customer loyalty.
Omnichannel CatMan
The shoppers today use different channels, different services, and devices to do their shopping. During this workshop we will discuss how different touchpoints blend within shopper journey and how to use this information to build a consistent experience and category growth across channels
Introduction to Category Management
If you feel that organic growth is not coming easy anymore and it becomes more difficult to overcome challenges, it is time to get introduction to Category Management.
Price & Promotion as part of Category & Revenue Management
This course helps you make data-driven decisions that boost shopper experience and improve your business performance, turning strategy into measurable impact.
Efficient Assortment Management
During this workshop we cover assortment as one of the tactics within the CatMan process. We focus on creating an effective assortment that leads to higher shopper satisfaction, higher cost efficiency, and higher revenues of the company.
Impactful Space Management
The workshop focuses on how we create macro and micro layouts according to the principles of category management. It emphasizes the space efficiency and the minimization of Out-of-Stock situations.
There is a separate session where we are creating a perfect shelf layout with the use of Spaceman application. It is meant for Spaceman users.
Looking for a custom‑made workshop for your teams?
Boost your organization with tailored, on‑site workshops designed around your specific needs and goals. We create immersive, hands‑on sessions delivered directly at your workplace to drive real impact, stronger capabilities, and measurable progress.
Workshop Calendar 2026
| Region/Country | Delivery | Date | No of Days | Topic |
| Asia | Online | 01/29/26 | 2 | Efficient Assortment Management |
| Region/Country | Delivery | Date | No of Days | Topic |
| Asia | Online | 02/05/26 | 2 | Omnichannel Category Management |
| Europe Africa Timezone | Online | 02/18/26 | 2 | Practical Category Management |
| Region/Country | Delivery | Date | No of Days | Topic |
| Greece | Face to Face | 03/02/26 | 2 | Efficient Assortment Management |
| Latin America | Online | 03/03/26 | 2 | Practical Category Management |
| Asia | Online | 03/03/26 | 2 | Shopper Centric Category Management |
| Europe Africa Timezone | Online | 03/04/26 | 2 | Category Management for E-Commerce |
| Europe Africa Timezone | Online | 03/18/26 | 2 | Efficient Assortment Management |
| Malaysia | Face to Face | 03/05/26 | 2 | Practical Category Management |
| Latin America | Online | 03/10/26 | 2 | Efficient Assortment Management |
| Indonesia | Face to Face | 03/11/26 | 2 | Price & Promotion Category Management |
| Italy | Face to Face | 03/13/26 | 1 | Perfect Shelf Merchandising Workshop |
| Greece | Face to Face | 03/16/26 | 2 | Category Management for Omni-Channel (Tech and Durables) |
| Europe Africa Timezone | Online | 03/18/26 | 2 | Efficient Assortment Management |
| Thailand | Face to Face | 03/18/26 | 2 | Practical Category Management |
| Taiwan | Face to Face | 03/23/26 | 2 | Shopper Centric Category Management |
| Spain | Online | 03/24/26 | 2 | Shopper Centric Category Management |
| South Africa | Face to Face | 03/25/26 | 2 | Price and Promotion under the context of Revenue and Category Management |
| Vietnam | Face to Face | 03/25/26 | 2 | Practical Category Management |
| Hong Kong | Face to Face | 03/26/26 | 2 | Shopper Centric Category Management |
| Region/Country | Delivery | Date | No of Days | Topic |
| Turkey | Face to Face | 04/01/26 | 2 | Category Management for E-Commerce |
| KSA | Face to Face | 04/06/26 | 2 | Practical Category Management |
| UAE | Face to Face | 04/09/26 | 2 | Practical Category Management |
| Malaysia | Face to Face | 04/14/26 | 2 | Efficient Assortment Management |
| APAC | Online | 04/21/26 | 2 | Impactful Space Management |
| Europe Africa Timezone | Online | 04/22/26 | 2 | Category Management for Omni-Channel |
| Hungary | Face to Face | 04/22/26 | 2 | Practical Category Management |
| APAC | Online | 04/24/26 | 1 | Perfect shelf |
| Europe Africa Timezone | Online | 04/27/26 | 1 | Introduction to Category Management |
| Serbia | Face to Face | 04/28/26 | 2 | Impactful Space Management |
| Region/Country | Delivery | Date | No of Days | Topic |
| Latin America | Online | 05/05/26 | 2 | Impactful Space Management |
| APAC | Online | 05/06/26 | 2 | Revenue Management Optimization |
| Bulgaria | Face to Face | 05/11/26 | 2 | Price and Promotion under the context of Revenue and Category Management |
| Latin America | Online | 05/12/26 | 2 | Shopper-centric Category Management |
| Malaysia | Face to Face | 05/12/26 | 2 | Shopper Centric Category Management |
| Europe Africa Timezone | Online | 05/13/26 | 2 | Price and Promotion under the context of Revenue and Category Management |
| Poland | Face to Face | 05/19/26 | 2 | Price and Promotion under the context of Revenue and Category Management |
| Romania | Face to Face | 05/20/26 | 2 | Category Management for E-Commerce |
| Indonesia | Face to Face | 05/20/26 | 2 | Shopper Centric Category Management |
| Region/Country | Delivery | Date | No of Days | Topic |
| Europe Africa Timezone | Online | 06/03/26 | 2 | Impactful Space Management |
| APAC | Online | 06/04/26 | 2 | Price & Promotion Category Management |
| Spain | Online | 06/10/26 | 2 | Efficient Assortment Management |
| Hong Kong | Face to Face | 06/11/26 | 2 | Retail Growth Playbook |
| Europe Africa Timezone | Online | 06/16/26 | 2 | Shopper Centric Category Management |
| Greece | Face to Face | 06/17/26 | 2 | Price and Promotion under the context of Revenue and Category Management |
| Philippine | Face to Face | 06/18/26 | 2 | Shopper Centric Category Management |
| Vietnam | Face to Face | 06/22/26 | 2 | Efficient Assortment Management |
| Malaysia | Face to Face | 06/23/26 | 2 | Price & Promotion Category Management |
| Italy | Online | 06/24/26 | 2 | Price and Promotion under the context of Revenue and Category Management |
| Vietnam | Face to Face | 06/24/26 | 2 | Retail Growth Playbook |
| APAC | Online | 06/29/26 | 2 | Shopper Centric Category Management |
| Region/Country | Delivery | Date | No of Days | Topic |
| Latin America | Online | 07/07/26 | 2 | Price & Promotion Category Management |
| APAC | Online | 07/08/26 | 2 | Practical Category Management |
| KSA | Face to Face | 07/13/26 | 2 | Category Management for Omni-Channel |
| Latin America | Online | 07/14/26 | 2 | E-Commerce 1.0 Category Managament |
| South Africa | Face to Face | 07/15/26 | 2 | Impactful Space Management |
| UAE | Face to Face | 07/16/26 | 2 | Category Management for Omni-Channel |
| Region/Country | Delivery | Date | No of Days | Topic |
| Vietnam | Face to Face | 08/05/26 | 2 | Price & Promotion Category Management |
| APAC | Online | 08/11/26 | 2 | Omnichannel Category Management |
| Malaysia | Face to Face | 08/13/26 | 2 | Omnichannel Category Management |
| APAC | Online | 08/26/26 | 2 | Revenue Management Optimization |
| Region/Country | Delivery | Date | No of Days | Topic |
| Latin America | Online | 09/01/26 | 2 | Revenue Management Optimization |
| Ukraine – Kazakhstan | Online | 09/03/26 | 1 | Perfect shelf |
| Latin America | Online | 09/08/26 | 2 | E-Commerce 2.0 Category Managament |
| Malaysia | Face to Face | 09/08/26 | 2 | Impactful Space Management |
| Taiwan | Face to Face | 09/10/26 | 2 | E-Commerce 1.0 Category Managament |
| Hong Kong | Face to Face | 09/14/26 | 2 | Price & Promotion Category Management |
| South Africa | Face to Face | 09/15/26 | 2 | Category Management for E-Commerce |
| Morocco | Face to Face | 09/22/26 | 2 | Shopper Centric Category Management |
| Ukraine – Kazakhstan | Online | 09/22/26 | 3 | Efficient Assortment Management |
| Indonesia | Face to Face | 09/23/26 | 2 | Impactful Space Management |
| Europe Africa Timezone | Online | 09/29/26 | 2 | Practical Category Management |
| APAC | Online | 09/29/26 | 2 | E-Commerce 1.0 Category Managament |
| Italy | Face to Face | 09/30/26 | 2 | Efficient Assortment Management |
| Region/Country | Delivery | Date | No of Days | Topic |
| APAC | Online | 10/06/26 | 2 | Shopper Centric Category Management |
| Greece | Face to Face | 10/07/26 | 2 | Impactful Space Management |
| Europe Africa Timezone | Online | 10/07/26 | 2 | Efficient Assortment Management |
| Vietnam | Face to Face | 10/07/26 | 2 | Shopper Centric Category Management |
| Europe Africa Timezone | Online | 10/12/26 | 2 | Category Management for E-Commerce |
| Turkey | Face to Face | 10/14/26 | 1 | Efficient Assortment Management |
| Romania | Face to Face | 10/20/26 | 1 | Introduction to Category Management for Tech & Durables |
| Romania | Face to Face | 10/21/26 | 2 | Category Management for Omni-Channel |
| Spain | Online | 10/21/26 | 2 | Category Management for E-Commerce |
| Malaysia | Face to Face | 10/21/26 | 2 | Revenue Management Optimization |
| Region/Country | Delivery | Date | No of Days | Topic |
| Europe Africa Timezone | Online | 11/03/26 | 2 | Impactful Space Management |
| Croatia | Face to Face | 11/04/26 | 2 | Category Management for E-Commerce |
| APAC | Online | 11/04/26 | 2 | Practical Category Management |
| Europe Africa Timezone | Online | 11/10/26 | 2 | Shopper Centric Category Management |
| Bulgaria | Face to Face | 11/11/26 | 2 | Shopper Centric Category Management |
| APAC | Online | 11/11/26 | 2 | Efficient Assortment Management |
| Thailand | Face to Face | 11/16/26 | 2 | E-Commerce 1.0 Category Managament |
| Latin America | Online | 11/17/26 | 2 | Omnichannel Category Management |
| Philippine | Face to Face | 11/19/26 | 2 | Price & Promotion Category Management |
| Malaysia | Face to Face | 11/23/26 | 2 | Shopper Centric Category Management |
| Hong Kong | Face to Face | 11/23/26 | 2 | Omnichannel Category Management |
| Region/Country | Delivery | Date | No of Days | Topic |
| Italy | Face to Face | 12/01/26 | 2 | Shopper Centric Category Management |
| Europe Africa Timezone | Online | 12/03/26 | 2 | Category Management for Omni-Channel |
| China | Face to Face | 12/03/26 | 2 | Shopper Centric Category Management |
| Greece | Face to Face | 12/08/26 | 2 | Shopper Centric Category Management |
| Europe Africa Timezone | Online | 12/09/26 | 2 | Price and Promotion under the context of Revenue and Category Management |
| APAC | Online | 12/09/26 | 2 | Price & Promotion Category Management |
| Indonesia | Face to Face | 12/15/26 | 2 | Efficient Assortment Management |
Our Trainers
Peter Wong
Category Management Leader, APAC
NielsenIQ
Peter has been working in the FMCG industry about 22 years in the role of Category Management, Trade marketing, and Marketing prior to joining NielsenIQ Malaysia. He has numerous hands-on experiences in delivery category management projects, planning and execution marketing activities to trade ranging from beverages, milk, confectionery, personal care, and household category. Peter shall be responsible for APAC Category management training. He holds a Bachelor degree in Marketing and an Executive MBA.
Chryssa Asmatzi
Category Management Leader, Europe
NielsenIQ
Chryssa Asmatzi has more than 25 years of experience in retail, with expertise in all facets of marketing, branding, communications, business development, e-commerce, and category management for key retailers in Greece. She specializes in strategic planning and analysis, shopper marketing, customer insights, digital marketing and has a passion for e-business and innovative communication strategy development.
Annie Muñoz
Category Management Trainer, LATAM
NielsenIQ
Annie Muñoz has been in charge of leading the relationship between NielsenIQ and various strategic partners in Latin America. Her role has included the leadership of teams in commercial areas in charge of developing consultancies for the most important manufacturers of several industries of mass consumption in Central America. Additionally, she is responsible for the organization of thought leadership materials. Her career in NielsenIQ extends for more than 10 years and is currently the leader of the CatMan workshop business for Latin America.
Vivian Wong
Category Manager
NielsenIQ
Vivian Wong joined NielsenIQ in 2018. She offers insightful and actionable consultations and services to different international FMCG clients in the food, beverages, personal care, and healthcare industries. Currently, she leads our workshops in the Asia Pacific. Before joining NielsenIQ, Vivian spent over 10 years in sales and marketing across Asia. She has immense hands-on experience in leading teams from category-to-channel planning and execution across different consumer and healthcare products.
Jana Volovika
Category Management Trainer
NielsenIQ
Jana Volovika has more than 10 years of experience in retail, with expertise in-store operations, category management to private label development, and brand management. Currently, she leads our workshops in Europe, delivering a series of training with an integrated perspective that combines manufacturing, retailing, and the use of big data. As of February 2021, she is part of the advisors group to the Category Management Association board.
Client Testimonials
“Great methodology: Practical examples. Then the concepts and theory were explained, making the topics easy to understand. Captivating presenter, kept my interest throughout both days.”
Category Manager, CCH
“Great workshop, learned a lot and understood the importance of planogramming and utilizing different layouts.”
Visual Merchandiser, L’oreal
“Very good deep dive into strategy and tactics.”
Category Manager, Lactalis
“The training was beneficial for me; I liked the format where theory alternated with practical tasks. The diversity of the group (manufacturers, sellers) and the origin of the participants added value to the training.”
Senior Researcher, Henkel
“I enjoyed the workshop because of the trainer’s involvement and the team’s excitement.”
Versuni
“Very structured and clear objectives. Best practices from other countries.”
Brand Manager , Unilever