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Category Management Workshops

Take your business to the next level with our practical workshops

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Workshops | Calendar | Trainers | Client Testimonials

Business meeting with older man holding a coffee cup with a tie, a younger man with glasses and a blue shirt, and a young woman holding a pen and a notebook
  • More than 2,300 participants every year benefit from our engaging Category Management workshops
  • More than 160 sessions conducted worldwide throughout the year, bringing our expertise to diverse business environments
  • With an impressive recommendation rate above 99%, our participants highly value and endorse our workshops
Overview & Our Experience
Overview & Our Experience

From developing a joint trade category management process between retailers and manufacturers, to evaluating and managing your categories on the ground, our category management training programs are designed to help transform your strategic business units into producing positive results while delivering value to your shopper.

The content of our program brings together the best of many practices. Category management fundamentals, shopper behavior understanding, efficient assortment analysis, space planning, and price and promotion assessment are just some of the core elements for category success at the point of sale, covering brick and mortar and more recently online channels. Check out our workshop programs for more details.

The Workshops
The Workshops

Practical Category Management

This hands-on workshop explores topics and case studies covering the eight steps of category management, elements to create joint trade processes between retailers and manufacturers, roles and responsibilities, category definition, roles, assessment, scorecard, strategies, tactics such as product range merchandising, price and promotion, as well as review metrics.

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Shopper Centric Category Management

Learn how to apply a more shopper-centric approach to your category management process. The topics covered include, a shopper-centric framework that will walk you through segmentation types, shopping missions, channel choice, store clustering, decision trees, category opportunities, shopper needs evaluation creating insights to reflect them in the in-store tactics.

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Efficient Assortment Management

This classroom program has been designed to equip you with a collaborative framework to achieve an optimal assortment management and understand the benefits it offers to retailers, manufacturers and shoppers.

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Impactful Space Management

This workshop pivots around the means to design store and category layouts. The program also covers topics related to shopper time optimization, how to expose more profitable categories, simplify shelf navigation, allocate space, leverage in-store shopper behavior and traffic flow, and the planogram creation process.

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Price and Promotion Management

This interactive two-day session integrates NIQ’s accumulated knowledge of effective pricing strategies, enhanced promotion planning with the key drivers reflected in the successful category management process. Moreover, neurological findings are built into simulators to run exercises, providing an opportunity to convert theory to action.

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E-Commerce Category Management 1.0

This critical program focuses on understanding how to adapt category management to omnichannel businesses. By the end of the program you will be able to develop, execute and monitor streamlined processes that are shopper-centric and bears return on investment of your e-commerce channel.

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E-Commerce Category Management 2.0

This workshop focuses on Shopper Journey, the appropriate strategies that need to be followed and the creation of a detailed action plan.

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Omnichannel Category Management

The shoppers today use different channels, different services, and devices to do their shopping. We will discuss how different touchpoints blend within shopper journey and how to use this information to build a consistent experience and category growth across channels.

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Perfect Shelf
(for Spaceman users)

The workshop focuses on discovering micro space management. We will develop perfect shelf layouts based on the strategy and shopper understanding with the help of Spaceman. Those using Spaceman in their daily work will learn to connect category strategy with planogram creation.

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Revenue Management Optimization (for manufacturers only)

This workshop explores how to manage price architecture, and design portfolio in a competitive retail environment in order to maximize revenue. Learn to select the right price & promotion for your products by following a process that can improve your revenue and profit. 

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Introduction to Category Management

This workshop is an introductory course to Category Management, explaining what Category Management is and how it can bring additional value to manufacturers and retailers. Covering briefly all steps of the process, it helps the participants grow the categories and reveal business opportunities

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Calendar
Calendar
Our Trainers
Our Trainers
Peter Wong

Peter Wong

Category Management Leader, APAC
NielsenIQ

Chryssa Asmatzi

Chryssa Asmatzi

Category Management Leader, Europe
NielsenIQ

Annie Muñoz

Annie Muñoz

Category Management Trainer, LATAM
NielsenIQ

Vivian Wong

Vivian Wong

Category Manager
NielsenIQ

Jana Volovika

Category Management Trainer
NielsenIQ

Client Testimonials

The workshop exceeded my expectations. I especially liked the examples that we can apply in practice.

1

It was the perfect essence of practical category management. The content was wide and extremely well organized. That all created a holistic logical story of the whole 2 days.

2

A comprehensive workshop which benefits professionals with varying levels of ecommerce knowledge levels. I found some of the concepts discussed to be very interesting and will look to apply them in my work.

3

I really enjoyed the workshop; it helped me confirm my knowledge about my market/role and allowed me to identify opportunities for growth within my business and others too.

4

The best category management workshop I have ever attended. Thank you.

5

It was amazing! The trainer was prepared for every topic and discussions. It was the perfect balance between theoretical contents, examples, and exercises. The training had a lot of local examples & market trends that enriched the sessions! I love it! Congratulations!

6

A really good workshop. Interesting and practical. Well-paced with good use of content & materials, also a good balance of presentation material, group discussion and practical group exercises. Trainer was excellent and was [an] expert in the subject area, delivered with good pace, variety and inclusion of participants as relevant.

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Fees & Discounts
Fees & Discounts

Early bird discount if registration is formalized at least one month before the workshop takes place. Group discounts apply for 2 and more participants from the same company or a participant attending more than one workshop. Comprehensive course materials, case studies, and individual certificates are included.

Take your business to the next level with our Category Management Workshops

Join our training programs to devise your strategies in boosting growth, while delivering value to your shopper and collaborating successfully with partners.

Book a seat