Efficient Assortment Management
This workshop has been designed to teach you a collaborative framework to achieve an optimal assortment management and understand the benefits it offers to retailers, manufacturers and shoppers. In this workshop, you will learn how to:
- State the efficient assortment management framework that will help you optimize the product range for your categories
- Analyze the factors that influence in the assortment decisions from a shopper, retailer and manufacturer data standpoint
- Relate the assortment decisions to category management
- Apply main KPIs and techniques for selecting the right assortment
Day 1
Introduction
Registration and welcome instruction
Market Trends Overview
Shopper – Centric CatMan review
- 8 step process recap
- Benefits of Category Management
Assortment Management Introduction
- What is assortment management?
- Benefits and challenges
Assortment Management Framework
4 step framework and strategies
Step 1: Category Management Integration
- Category Management process steps linked to Assortment Management
- How category roles and strategies address better Assortment Management decisions
Day 2
Day 1 Review
Step 2: Collaborative Trade Partnership
- Manufacturers’ assortment techniques
- Manufacturers’ strategies and shopper inputs
Step 3: Data Sources Integration
- Shopper facts selection criteria
- Retailer facts selection criteria
- Manufacturer facts selection criteria
Step 4: Assortment Management Process
7 step process:
- Market coverage
- Segments relevance
- Product delisting
- Production addition
- Product validation
- Finalization
- Quantification
Level: Beginner to Intermediate
Retailers:
Category managers, merchandising managers, space and range planners, buyers, business information analysts, store managers, supply chain executives, inventory managers and teams.
Manufacturers / Suppliers / Distributors:
Category managers, key account data managers, shopper marketing managers, trade marketing managers, marketing managers, brand managers, business information analysts, inventory managers and teams.
