Why is NielsenIQ coding important for my business?

Introduction | RMS Process | Sample Design | Quality | Coding | Pricing | Promotion | Sales & Share | Distribution | Non-Participating Retailers | Coverage | RMS Arcade

What is item coding?

This video explains why Nielsen coding is important to manufacturers and retailers.

How does NielsenIQ collect information to code new items?

This video identifies how new items are coded.

What are common coding challenges?

This video identifies three steps to ensure accurate and timely coding.