Introduction | RMS Process | Sample Design | Quality | Coding | Pricing | Promotion | Sales & Share | Distribution | Non-Participating Retailers | Coverage | RMS Arcade

Coverage overview

You have questions about coverage. NielsenIQ has the answers. Play this trivia game to see how much you already know about coverage!

What is coverage, anyway?

This video explains what coverage is and how it’s measured. After the video, be sure to access the document on coverage tools.
(Video length: 2 minutes, 53 seconds)

What influences NielsenIQ coverage?

This video explains why NielsenIQ’s reported sales might differ from your shipment totals. In addition, you should be able to access and use reporting tools to better understand your coverage.

After the video, be sure to access the document on Coverage Analysis.

(Video length: 3 minutes, 42 seconds)

How does your business influence coverage?

This video explains how factors in your own business can influence your coverage.

(Video length: 4 minutes, 8 seconds)

How do Market Dynamics affect coverage?

This video explains how market dynamics are taken into account when analysing coverage.

(Video length: 2 minutes, 27 seconds)