Sample design

Introduction | RMS Process | Sample Design | Quality | Coding | Pricing | Promotion | Sales & Share | Distribution | Non-Participating Retailers | Coverage | RMS Arcade

What factors influence NielsenIQ sample design?

Learn how Nielsen handles some of the real world factors that impact RMS sample design.

What are NielsenIQ’s RMS sampling methods?

This video provides a brief overview of Nielsen’s sampling methods which include stratification, optimal allocation, and ratio estimation.

How does NielsenIQ keep data precise and unbiased?

Learn more about what Nielsen is doing to keep our sample data precise and unbiased.