Retail measurement process

Introduction | RMS Process | Sample Design | Quality | Coding | Pricing | Promotion | Sales & Share | Distribution | Non-Participating Retailers | Coverage

How NielsenIQ establishes a retail universe

This video explores the steps involved in establishing a retail universe.

Video length: (3 minutes 53 seconds)


How NielsenIQ designs a representative sample of your retail market

This video covers how a representative sample is designed, challenges associated with sample design and how they are addressed in order to provide quality data.

Video length:(2 minutes 32 seconds)


How NielsenIQ collects data

This video explains how data is collected, exploring the two primary data collection methods.

Video length: (1 minute 58 seconds)


How NielsenIQ provides you with a comprehensive view of your retail market

This video explores how data is expanded to the universe, in order to reflect a more comprehensive view of your retail market before it’s provided to you.

Video length: (2 minutes 5 seconds)


Combine RMS & CPS for a total market view

Watch this video to learn how Nielsen’s RMS & CPS datasets work together to create a total market view.

Video length: (3 minutes 28 seconds)


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Job aid: Calculations used in the RMS proecess

View this article for more information about the RMS process: Retail measurement