Optimise your revenues through Efficient Assortment Management
Oct 6 & 7, 2022
Presenter
Chryssa Asmatzi
Category Management Consulting Leader for East Europe
Dates
October 6th & 7th, 2022
Location
Workshop details
During this workshop you will
- Learn the process that will help you optimize the product range for your categories
- Analyze factors that influence assortment decisions from a shopper, retailer and manufacturer perspective
- Relate the assortment decisions with the Category Management process
NEW: Manage categories in teams in a life-like simulation: create an assortment that will drive revenue and profit using the techniques learnt.
Level
Intermediate (recommended for those with prior experience in CatMan)
Suitable for
Category managers, buyers, KAMs, trade marketing, brand managers, consumer/ shopper insight managers, business analysts, merchandising managers, space and assortment planners.
Included
Comprehensive course materials, case studies and certificate
Agenda
Day 1
- Introduction
Assortment Management Introduction
What is Assortment Management?
Benefits and challenges
Assortment Management process - Shopper Centric Category Management Review
8 step process recap - Benefits
Assortment Management process
How many products to have in the assortment?
How to split the products by segments? - Data Sources Integration
Shopper facts selection criteria
Retailer facts selection criteria
Manufacturer facts selection criteria - Simulation game
Introduction and the first decisions
Day 2
- Day 1 Review
- Step 4: Assortment Management Process
Product delisting
Product addition
Product validation
Finalization
Quantification - Simulation game
Feedback and completion of the first full round
Feedback and second full round - Launching new products
- Game results and feedback
Register
Register for this workshop
For more information
Konstantinos T. Bampos, Client Business Partner, NielsenIQ Greece & Israel | konstantinos.bampos@nielseniq.com
+30 210 9500300, +30 6936 604338
Anastasis Panousopoulos, Client Business Partner, NielsenIQ Greece | Anastasis.panousopoulos@nielseniq.com
+30 210 9500300, +30 6936 552835
