Category Management  Workshops

For those seeking long-term growth, shopper satisfaction, and strategic collaboration with partners

What do we offer:  CatMan workshops

8 topics to upskill your teams.

Overall
Overall

Practical 
Category 
Management

We cover every step of the category management process and see how each next step depends on the previous one. We work on the case during the workshop looking for opportunities, strategies and tactical solutions that will lead to category growth.​

Shopper 
Centric 
CatMan

How will decision making change, given different shopper segments? We go through the 8 steps of category management focusing less on numbers and more on shopper insights, discuss how we can influence and help the shoppers make choices in the store.​

CatMan in E-commerce 1.0

This workshop will help you understand how to apply category management to the online channel. We will go through the 5D model – category management process designed especially for e-commerce.​

CatMan in E-commerce 2.0

This workshop focus on Shopper Journey, the appropriate strategies that need to be followed and the detailed action plan that follows.​

Deep-dive
Deep-dive

Efficient 
Assortment 
Management

During this workshop we cover assortment as one of the tactics within the CatMan process. We focus on creating an effective assortment that leads to higher shopper satisfaction, higher cost efficiency, and higher revenues of the company.

Impactful 
Space 
Management

The workshop focuses on how we create macro and micro layouts according to the principles of category management. It emphasizes the space efficiency and the minimization of Out-of-Stock situations

Price & 
Promotion 
Management

During the workshop we cover two aspects: how price and promo decisions depend on decisions made in previous CatMan steps and how to make sure the business is profitable, while still delivering value to the customer.

Revenue Management Optimization

This workshop is meant for manufacturers. During this workshop we discuss how to manage price architecture & design as well as product portfolio in a competitive retail environment in order to maximize revenue.

Workshop 
schedule
Workshop 
schedule

May

  • E-Category Management 2.0, May 5-6​
  • Impactful Space Management, May 9-10​
  • E-Category Management 1.0, May 16 -17
  • Price and Promotion Management, May 23-24

June

  • Efficient Assortment Management, June 7-8
  • E-Category Management 1.0, June 14-15
  • E-Category Management 2.0, June 20-21
  • Practical Category Management, June 23-24

September

  • E-Category Management 2.0, September 5-6
  • Practical Category Management, September 8-9
  • E-Category Management 2.0, September 20-21
  • Efficient Assortment Management, September 22-23
  • Impactful Space Management, September 26-27
  • Shopper Centric Category Management, September 29-30

October

  • Price and Promotion Management, October 4-5, in-person, Baltics
  • Omnichannel, October 11-12
  • E-Category Management 1.0, October 18-19
  • Revenue Management & Optimization, October 18-19
  • E-Category Management 2.0, October 20-21
  • Practical Category Management, October 25-26

November

  • Price and Promotion Management, November 8-9
  • Efficient Assortment Management, November 8-9
  • Impactful Space Management, November 14-15
  • Efficient Assortment Management, November 21-22
  • Omnichannel, November 23-24
  • Shopper Centric Category Management, November 28-29
  • E-Category Management 2.0, November 28-29

December

  • Practical Category Management, December 6-7

Fees & Discounts

Online: 825€ + VAT
Offline: 1 030€ + VAT
Early bird if registration is formalized at least one month before the workshop takes place. Group discounts apply for 2 and more participants from the same company or a participant attending more than one workshop.

For more information

Aiste Kuke | aiste.kuke@nielseniq.com | (+370) 681 63034 /LT, ENG, RU/