Webinar

NIQ-GfK Insight Series: The Full View^TM

Fueling Resurgence in 2024

Introducing an exclusive Insight Series delivering The Full View™ powered by NIQ-GfK. From macro to micro, broad to narrow, we’ve got you covered with actionable intelligence to fuel your next move.

Hear from our experts to gain a comprehensive understanding of the market and consumer landscape. Turn challenges into opportunities and get to decisions faster and easier than ever.

Exclusive on-demand webinar

Smart Snacking: Insights for the Health-Conscious Indian Consumer

India has emerged as the second-largest market by value and the second-highest growth market within APAC for the snacking category. Did you know that the Smart Snacking category is growing at an impressive 16%? With the rise of health-conscious consumers, understanding this trend is crucial for staying ahead in the evolving snacking landscape.

Join Sonika Gupta, Executive Director, Customer Success at NielsenIQ India, and Vidya, Executive Director, BASES Customer Success Lead for South Asia, in this insightful session. Explore key consumer trends, the expanding Snacking Universe, and actionable implications for marketers. Gain insights into how brands can align their strategies to meet the needs of today’s health-conscious Indian consumer.

This exclusive on-demand webinar covers:

The “health-conscious” Indian consumer of today
The Snacking Universe  and Smart Snacking
Consumer trends driving Smart Snacking
Strategic implications of Smart Snacking for marketers

Don’t miss this opportunity to uncover the trends shaping the future of snacking and leverage them to drive your brand’s success.

On-demand webinar

Session 1

Riding the Tide: Where Growth Lies in tech & durables market

Anant Jain, an expert in the technology and durables market, guides us through the dynamics of emerging Tech and Durables (T&D) categories.

Delve into the growth drivers, evolving consumer perceptions of “Product Value Proposition,” and gain valuable insights into strategies for not just surviving but thriving in the year 2024 and beyond.

Session 2

The State of Indian Consumers & Outlook 2024

Prashant Kolleri, an expert in the consumer and marketing intelligence, leads the discussion on the unique variables of the Indian consumer landscape.

From decoding consumer outlooks and purchase drivers to exploring the influential role of Gen Z, Kolleri provides strategic insights to thrive in this new reality.

Session 3

FMCG Insider: Unlocking Market Wisdom for sustainable growth

Roosevelt Dsouza, an expert in the consumer goods market, takes center stage to delve into the ”’why” behind the changes in the FMCG market trends.

Explore in-depth analyses of distribution channels, market universe, industry size, and the introduction of new products and brands, providing valuable perspectives on market dynamics.

Session 4

The Art of Consumer Marketing: In-store Creative Optimization to Boost Sales

Sunila George Benjamin, an expert in neuromarketing and packaging design, leads an insightful exploration into in-store marketing strategies.

Discover how optimizing packaging and signage can drive consumer engagement and enhance sales. Sunila provides expert analysis on the impact of point-of-sale materials and offers actionable strategies to refine your in-store marketing approach and improve your brand resonance.

Session 5

Five Must Do’s to Ride Modern Trade Momentum

Sonika Gupta, Executive Director, Customer Success at NielsenIQ India, leads an insightful session on harnessing the power of India’s Modern Trade growth. Discover how manufacturers and retailers can engage urban shoppers—41% of whom find products online but make their purchases in-store.

Explore how Modern Trade remains vital for driving growth across FMCG and Tech & Durables, and discover strategies to stay ahead in this competitive landscape.

Session 6

Thriving in a Changing Market: FMCG Insights for Emerging Businesses in India

Pallavi Suresh, Executive Director for Emerging Businesses at NIQ India, led an engaging session on tackling inflationary challenges faced by emerging businesses in India in 2024. With 50% of surveyed businesses considering a shift to cost-effective materials to manage rising costs, this topic was both timely and critical.

The session delved into urban-rural dynamics, premiumization trends, and distribution strategies, offering actionable insights to help businesses navigate the evolving FMCG landscape. Attendees walked away with valuable strategies to adapt to macroeconomic shifts and position their businesses for success in a competitive market.

Description

Don’t miss this opportunity to gain invaluable insights that will shape your business strategy for success in 2024 and beyond.

In this NIQ-GfK Insight Series, you will learn how to:

Capture consumers’ attention in a competitive market
Maximize revenue and capitalize on growth opportunities with total retail measurement
Navigate the evolving preferences of GenZ consumers
Prepare for what lies ahead for FMCG and Tech & Durables market