Webinar

Fueling Resurgence in 2024

Introducing an exclusive Insight Series delivering The Full View™ powered by NIQ-GfK. From macro to micro, broad to narrow, we’ve got you covered with actionable intelligence to fuel your next move.

Hear from our experts to gain a comprehensive understanding of the market and consumer landscape. Turn challenges into opportunities and get to decisions faster and easier than ever.

Thriving in a Changing Market: FMCG Insights for Emerging Businesses in India

In 2024, inflation remains a significant challenge for emerging businesses in India. Did you know that 50% of surveyed companies are considering switching to cost-effective materials to address rising costs? As the FMCG landscape evolves, it’s essential for businesses to stay informed about the latest trends and macroeconomic factors shaping the industry.

Join Pallavi Suresh, Executive Director for Emerging Businesses at NIQ India, as she leads this insightful session. Discover how emerging businesses can thrive amidst challenges and explore key insights on urban-rural dynamics, premiumization trends, and distribution strategies. This webinar will empower you with the knowledge to navigate the complexities of today’s market and drive your business forward.

Don’t miss the chance to learn from the experts at NIQ and position your business for success!

Date: Tuesday, 10 December 2024

Time: 12:30 pm (IST)

Session 1

Riding the Tide: Where Growth Lies in tech & durables market

Anant Jain, an expert in the technology and durables market, guides us through the dynamics of emerging Tech and Durables (T&D) categories.

Delve into the growth drivers, evolving consumer perceptions of “Product Value Proposition,” and gain valuable insights into strategies for not just surviving but thriving in the year 2024 and beyond.

Session 2

The State of Indian Consumers & Outlook 2024

Prashant Kolleri, an expert in the consumer and marketing intelligence, leads the discussion on the unique variables of the Indian consumer landscape.

From decoding consumer outlooks and purchase drivers to exploring the influential role of Gen Z, Kolleri provides strategic insights to thrive in this new reality.

Session 3

FMCG Insider: Unlocking Market Wisdom for sustainable growth

Roosevelt Dsouza, an expert in the consumer goods market, takes center stage to delve into the ”’why” behind the changes in the FMCG market trends.

Explore in-depth analyses of distribution channels, market universe, industry size, and the introduction of new products and brands, providing valuable perspectives on market dynamics.

Session 4

The Art of Consumer Marketing: In-store Creative Optimization to Boost Sales

Sunila George Benjamin, an expert in neuromarketing and packaging design, leads an insightful exploration into in-store marketing strategies.

Discover how optimizing packaging and signage can drive consumer engagement and enhance sales. Sunila provides expert analysis on the impact of point-of-sale materials and offers actionable strategies to refine your in-store marketing approach and improve your brand resonance.

Description

Don’t miss this opportunity to gain invaluable insights that will shape your business strategy for success in 2024 and beyond.

In this NIQ-GfK Insight Series, you will learn how to:

• Capture consumers’ attention in a competitive market
• Maximize revenue and capitalize on growth opportunities with total retail measurement
• Navigate the evolving preferences of GenZ consumers
• Prepare for what lies ahead for FMCG and Tech & Durables market