CHFA 2026 Vancouver

Grow your small and medium brands with NIQ solutions that provide the Full View of the CPG industry and consumer shopping behaviour. Without breaking the bank.

Whether you are new to the rapidly growing wellness industry in Canada, or a seasoned veteran, NIQ offers a wide range of solutions that can help you go beyond and:

We are thrilled to announce the Launch Pad Prize at the CHFA trade show in Vancouver.

We are awarding a $10,000+ consulting and data package to the winning brand. This includes access to NIQ’s MarketTrack or Omni data, plus expert consulting to unlock powerful insights into your category, competition, and consumers in Canada. With tailored guidance on how to use the data effectively, this one-time package empowers the Launch Pad winner to make informed, strategic decisions that accelerate growth. As Canada’s leading provider of consumer intelligence, NIQ delivers the data that drives real growth.

Business School Session

Pocketing Gen Z: From likes to loyalty and dollars.

Date: Friday, February 20th | Time: TBD

What does it take for Gen Z to choose your brand?

Gen Zers are rewriting the rules of marketing. This session reveals how to speak their language, earn their trust, and convert their attention into sales. Explore the product claims that move the needle, their shopping behaviors, and sustainability-driven decisions. Learn how they discover products online and to position your brand where they shop and how—and leave with practical knowledge to fuel your brand’s growth with this powerhouse.

Speakers:

PM Denault: Director & Canada Lead – NIQ Product Insights

Cédric Bélanger: Commercial Partner for Canadian Small & Medium Businesses