CHFA NOW 2025 Toronto

Grow your small and medium brands with NIQ solutions that provide the Full View of the CPG industry and consumer shopping behaviour. Without breaking the bank.

Whether you are new to the rapidly growing wellness industry in Canada, or a seasoned veteran, NIQ offers a wide range of solutions that can help you go beyond and:

We are thrilled to announce the Launch Pad Prize at the CHFA trade show in Toronto as well as our very own Francis Parisien as a head judge!

As the exclusive Presenting Partner, we are awarding a $15,000+ consulting and data package to the winning brand. This includes access to NIQ’s MarketTrack or Omni data, plus expert consulting to unlock powerful insights into your category, competition, and consumers in Canada. With tailored guidance on how to use the data effectively, this one-time package empowers the Launch Pad winner to make informed, strategic decisions that accelerate growth. As Canada’s leading provider of consumer intelligence, NIQ delivers the data that drives real growth.

NIQ Speaking Sessions at CHFA NOW

Wellness Reimagined: Navigating Consumer Shifts in an Unpredictable Economy

Friday, September 19th | TBD | Room TBD

Join Francis Parisien for a forward-looking session on how economic turbulence is reshaping the wellness landscape in Canada. From inflation and global trade pressures to evolving consumer values, Francis will unpack the latest data and trends driving change. Discover how today’s wellness-minded shoppers are redefining value, innovation, and loyalty—and what that means for your brand. This session will equip you with the insights needed to stay ahead of the curve and thrive in a market where agility and intelligence are key.

Meet the Expert

Francis Parisien – SVP SMB

Francis Parisien is the Senior Vice President of Sales for Small and Medium Businesses in Canada at NielsenIQ (NIQ). With more than two decades of experience at NIQ, Francis brings deep expertise in navigating the impacts, challenges and opportunities of an evolving marketplace and shifting consumer trends.

In his role, Francis leads a nationwide team that supports start-ups, emerging suppliers, established manufacturers, government agencies and non-governmental organizations seeking market and consumer insights. Collaborating closely with his team, Francis’ primary objective is to forge partnerships across the fast-moving consumer goods (FMCG) sector, ensuring NIQ’s Canadian initiatives remain aligned with client needs and market dynamics.

Connect with Francis on LinkedIn.

Exploring the Unique Opportunities of the Quebec Market

Friday, September 19th | TBD | Room TBD

Looking to strengthen your brand’s presence across all provinces? Join Cédric Bélanger, Business Development for Small and Medium Businesses at NielsenIQ, for an insightful session on Quebec’s unique market opportunities for wellness products.

This presentation will cover:

• Expansion Potential: Discover unique opportunities Quebec offers for brands expanding from west to east.
• Market Distinctions: Understand how Quebec’s CPG consumption patterns differ from other provinces.
• Wellness SMBs: Learn how wellness small and medium businesses have uniquely distinguished themselves in Quebec.

Deepen your understanding of the Quebec market and strategically position your brand for success in this unique landscape.

Meet the Expert

Cédric Bélanger – Business Development for Small and Medium Businesses

Cédric Bélanger has supported hundreds of clients at NIQ, from major retailers to small and medium-sized Canadian businesses. Renowned for his industry knowledge and analytical excellence, he brings retail expertise from Couche-Tard, Sleeman, and IGA. As a former business owner, Cédric connects with entrepreneurs seeking NIQ services. His commitment to client success, love for entrepreneurship, and passion for market research drive his work daily.