Pet
Unlock insights with the Full View™ of the pet market
The industry continues to see increased humanization of pets and higher overall spend on wellness-focused premium products. Now more than ever, it’s important to have a clear line of sight into critical insights to remain competitive across this growing industry.
NIQ delivers critical insights with industry-leading pet coverage backed by our trusted measurement and panel data. Our robust suite of solutions and unmatched coverage of the total pet industry deliver the Full View™ and meet the needs of retailers, manufacturers, emerging brands, and pet industry associations. We enable businesses of all types and sizes to unlock your full potential and remain competitive by fuelling improved decision-making.
With NIQ’s unmatched pet industry data, you can:
- Correctly size market opportunities by harnessing the power of the most trusted and comprehensive data with an advanced, cloud-based data management, analytics, and visualization platform.
- Understand consumer intent by capturing pet consumer purchases across online and offline channels for a complete view of changing omnichannel behaviors.
- Maximize product discoverability enable product ideation, and drive marketing optimization through our suite of solutions that utilizes attribution data to determine pet trends and growth opportunities.
- Innovate your product assortment bridge the innovation gap, and maximize your return by understanding the intent behind pet consumer sentiment.
A snapshot of the pet industry in the U.S.
Press Release
NielsenIQ unveils total US Pet Channel Plus: A game-changer for pet retail insights
Commentary
How are consumers prioritizing their pets during a time of tighter budgets?
Featured Product
Retail Measurement Services (RMS)
Trust your performance and trend data in retail and e-tail markets with comprehensive CPG market measurement solutions.
Featured Product
Omnichannel Commerce
Track product, category, brand, retailer, and competitor market performance with precise item-level data.
Meet the team
Yemi Owolewa
NIQ Pet Vertical lead
Yemi Owolewa
NIQ Pet Vertical lead
Yemi Owolewa is the leader of NIQ’s Pet Vertical, raising the bar on Pet industry impact and engagement. He has extensive experience in growth strategy and continuous improvement from roles at NIQ, Procter & Gamble, The Boston Consulting Group, AB InBev and Elanco Animal Health. He has a passion for Animal Welfare & Adoption. Yemi earned degrees in Economics and Business Administration from Harvard College and Harvard Business School. He lives in Chicago with his wife and three senior dogs.
Andrea Binder
Vice President, Retail Account Development
Vice President, Retail Account Development
Andrea has been with NielsenIQ for 11 years, supporting varied retailers. With expertise in tracking market shifts and product innovation, she aids clients in understanding the dynamic retail landscape and evolving consumer behavior.
Sam Smith
Associate Client Director
Associate Client Director
Sam has been with NielsenIQ for 8 years, supporting CPG manufacturers across a wide variety of industries and retail channels. He utilizes data from Scan RMS, Panel, and E-Commerce to provide comprehensive trend analysis and build industry leading thought leadership.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
