Albertsons has partnered with NIQ Brandbank to provide a seamless way for brands to showcase their product content across one of the nation’s largest grocery retailers. With Albertsons’ extensive reach, you can now elevate your product visibility, reach new shoppers, and drive sales—all while ensuring your product content is accurate, optimized, and aligned with Albertsons’ high standards for quality. 

NIQ Brandbank proudly serves every banner under Albertsons, providing a seamless solution for all of Albertsons retailers. NIQ Brandbank provides full coverage across the entire Albertsons network—including United Supermarkets banners—to ensure that your product content reaches shoppers no matter where they browse within the Albertsons family of stores. This extensive reach offers unmatched visibility and consistency for your brand across multiple banners, helping you connect with a broader audience and drive stronger engagement. 

1

Power Up Your Listings with Albertsons’ Health Initiatives 

Albertsons’ offers health initiatives designed to help health-conscious shoppers easily find products that meet their specific dietary needs. With NIQ Brandbank’s unique extended attribution capabilities, your products can be identified by key attributes like “Diabetic Friendly & Dietician’s Pick.” This enhanced product discoverability is crucial for reaching shoppers who prioritize health and wellness and leverage food as medicine. 

2

Showcase High-Quality & Accessible Product Content

NIQ Brandbank takes pride in being known for having the highest quality content and is committed to delivering top-tier product imagery, detailed descriptions, and enriched attributes that ensure your product listings are accurate, visually compelling, and aligned with shopper expectations on Albertsons. Our solution supports clear and accessible content, empowering shoppers to make informed purchasing decisions. From detailed product descriptions to stunning on-pack visuals, we ensure every element of your product page is optimized. 

3

Drive Engagement with Below-the-Fold Media

With NIQ Brandbank’s rich media solution, Connect+, your brand will be able to utilize below-the-fold media, including videos, feature sets, and additional imagery. This enriched content goes beyond the initial product view, encouraging shoppers to explore more about your brand and products. By incorporating interactive and dynamic media, you can provide a deeper product experience that captures attention, educates shoppers, and drives higher conversion rates on Albertsons’ platform. 

NIQ Brandbank provides retailers and brands with robust B2C and rich content to support shoppers’ omnichannel experience and is uniquely positioned to redefine what best-in-class digital product content is and deliver it at scale.

usbrandbank.enquiries@smb.nielseniq.com

Albertsons operates as a banner of Albertsons Companies, one of the largest food and drug retailers in the United States providing a wide range of food and household products across the United States. With both a strong local presence and national scale, the company operates stores across 35 states and the District of Columbia under 20 well-known banners.   

NIQ Brandbank’s Partnership with United Supermarket’s (An Albertsons company) 

United Supermarkets is an American supermarket chain headquartered in Lubbock, Texas with 99 stores across Texas and New Mexico. Their mission is in bringing people together with quality food at great value and embracing every community they serve as home. Each store format was specially designed to feed, inspire, and reflect the culture of the communities they serve and the always evolving needs and wants of their guests.