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Brand Strategy
Discover our extensive range of insights on Brand Strategy, designed to help you navigate the complexities of building and maintaining a strong brand. In today’s competitive market, a robust brand strategy is crucial for differentiating your business and fostering customer loyalty. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on the latest trends and best practices in brand management. Learn about the importance of brand storytelling, the role of digital marketing, and the impact of consumer perceptions on brand equity. Explore strategies for brand positioning, rebranding, and managing brand crises.
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Displaying 294 results
Education
Holiday promotions in a pandemic: Focus on health, safety offers creative opportunities
Commentary
Five Essential Analyses for a Successful FMCG Brand Online Performance
Analysis
How CPG marketers can adapt amid digital disruption
Analysis
The world’s most successful grocery stores (literally) aren’t what they used to be
Report
Syndicated Studies & Research: Global E-commerce Study
Education
Plan for peak performance: Use data to improve your shopper marketing and promotions planning
Education
Driving a higher turn rate: Three ways your CPG brand can maintain post-launch success
Analysis
Innovating in the digital era: The evolving role of digital media on new product launches
Education
The supply chain reaction: How to overcome your top three supply chain hurdles
Analysis
Unemployment is at the heart of long-term consumer change
Education