
Brand Strategy
Discover our extensive range of insights on Brand Strategy, designed to help you navigate the complexities of building and maintaining a strong brand. In today’s competitive market, a robust brand strategy is crucial for differentiating your business and fostering customer loyalty. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on the latest trends and best practices in brand management. Learn about the importance of brand storytelling, the role of digital marketing, and the impact of consumer perceptions on brand equity. Explore strategies for brand positioning, rebranding, and managing brand crises.
For more information on how our brand strategy solutions can elevate your brand’s presence and performance, visit our Brand Strategy Solutions page.
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Was 2018 the year of the influential sustainable consumer?

Millennials on millennials: U.S. shopping insights in a new era

Sustainable shoppers buy the change they wish to see in the world

What’s sustainability got to do with it?

Explore generation z in Vietnam: The consumer of tomorrow

The hidden opportunity in South Africa’s growing appetite for convenience

Indonesian consumers the most optimistic in Q2 2018

The rise of no and low alcohol

The power of snacking

Korean brands increasing popularity among Hong Kong consumers with strong demand from millennials
