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Innovation: The Lifeline for Growth

Launch smarter with NIQ AI Product Developer—predict success, reduce risk, and accelerate innovation with data-driven insights.

Report

Home Appliances Outlook 2026

Explore the critical themes shaping consumer demand and market trends within the global home appliances market in 2026.

Report

Consumer Outlook: Guide to 2026

The data-driven insights in our consumer outlook for 2026 show CPG brands how to adapt to evolving consumer behavior and market volatility

Report

The Business Resiliency Playbook

Discover how consumer behavior during economic shocks reveals key signals for building business resilience and guiding strategic planning.

Report

The X Factor: Welcome to the Gen X decade

Uncover Gen X spending habits and consumer trends in 2025 with NIQ’s ‘The X Factor’ report—insights into this generation’s economic power.

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Featured

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Education

Global State of Health & Wellness 2025

Artificial Intelligence

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Report

Consumer Jobs-to-be-Done Using Artificial Intelligence Computing

Report

5 applications of AI for the digital shelf.

Education

Will AI-generated advertising disrupt the creative industry?

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Report

From Click to Conversion. Redefining Personalization with AI

Education

The rise of synthetic respondents in market research:

Brand Strategy

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Report

AI, the economy, and reviews are defining the next era of hospitality

Analysis

Retail Media’s Billion-Euro Mirage:

Analysis

From Shelf Spark to Unboxing Sparkle:

Report

Optimising brand reputation in hospitality

Consumer Behavior

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Analysis

How to win premium beverage trade-ups in a polarized market

Commentary

Rooted in Community: Why Local Pubs Matter in a Disconnected Age

Analysis

Gifts, Gadgets, and Glam: What’s Driving Holiday 2025 Shopping

Analysis

Seasonal Sips: Unlocking consumer spending across the holiday calendar

Report

Korea On Premise Consumer Pulse Report: September 2025

Data Technology

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Events , Webinar

Geomarketing webinar: Europe Edition 2025/2026

Infographic

Map of the Month: NIQ Purchasing Power, Europe 2025

Report

Hospitality Market Monitor | October

Analysis

Unlock the full On-Premise landscape in Spain with NIQ’s Outlet Index

Man sitting in front of a computer, looking at the data on his monitor

Education

The Ultimate Guide to Omnichannel

Retailers and manufacturers can leverage data-driven insights to create seamless customer journeys across all channels. Start your omnichannel strategy now!

Health & Wellness

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Commentary

Newtopia Now 2025: Beauty Trends Uncovered

Analysis

The European Online Beauty Retail (R)Evolution

Analysis

Decoding SNAP Compliance: Why Precision Matters for Retailers and Manufacturers

Infographic

From Smoking Cessation to Health Aid: Did Nicotine Patches get a Hot New Rebrand?

A clerk scans products on a shelf in a warehouse store

Report

The Future of Food Colorants

Industry Trends

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Infographic

Holiday 2025 Shopper Outlook

Analysis , Report

Winning with Moderation: How to Stay Relevant in EMEA’s Evolving On-Premise

Events

Unlock Growth: Download our Retail Presentation & Discover Your Brand’s Potential

Events , Webinar

Geomarketing webinar: Europe Edition 2025/2026

Omnichannel/E-commerce

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Analysis

Gifts, Gadgets, and Glam: What’s Driving Holiday 2025 Shopping

Infographic

Cyber 5 Preview: eCommerce Impacts the Holiday Shopping Surge

Webinar

Overview of the Fashion E-Commerce European Market

Infographic

Prime Big Deal Days: The Unofficial Start of the Holiday Season

Analysis

2025 Brazilian Black Friday

Pricing & Promotion

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Webinar

Client Academy, Episode 3: Shopper-Centric Portfolio Optimization: Balancing assortment Incrementality

Commentary

Why Pricing Strategy Matters More Than Tariffs in Today’s Retail Landscape

Education

Making Data Work Harder: Smarter Store Execution for Emerging Brands

Analysis

NielsenIQ – O seu Guia para desenvolver Promoções mais Eficazes

Product Innovation

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Education

Innovation: The Lifeline for Growth

Analysis , Infographic

West Europe Innovation Barometer

Webinar

Webinar: Innovation Vitality

Commentary

Newtopia Now 2025: Beauty Trends Uncovered

Education

Innovation Essentials for Emerging Brands: From Idea to Shelf

Male hand holding a price scanner up to the barcode on a package at checkout

Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.

Sustainability/ESG

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Infographic

Sustainability in Inflationary Times: What Shoppers Expect Now

Report

Green Gauge® Consumer Study

Education

Beyond Plant-Based: Trends Reshaping Alternative Milk

Commentary

Shifts in the sustainability forces shaping Tech & Durables

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Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief . This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.