
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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Deliver on draft: Five On-Premise opportunities

Setting the Thanksgiving Table: How U.S. Consumers Will Celebrate, Spend, and Save for 2025

Future Ready: CIVD Relies on GfK Insights for the Post-COVID Era

Live events and loyal Customers: Music’s role in the On Premise

Global Perspectives: On-Premise trends driving the Beverage Alcohol industry

Vocal for Local: Vietnamese consumers are redefining the path to purchase

American Whiskey shows resilience amid overall category decline in the US On Premise

Unlocking Growth: The Power of the Hispanic Beauty Consumer

Italy On Premise Consumer Pulse Report: August 2025

Italy On Premise Consumer Pulse Report: July 2025
