Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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Winning in the On-Premise: Global Consumer Trends
BevAl in a volatile economy: Why the Full View matters
Be a channel champion: How to win in the US On-Premise
Map of the Month: NIQ Retail Centrality, Germany 2025
Gift of Insight UK (Part 4): Alcohol at Christmas – Balancing Indulgence and Moderation
Black Friday unwrapped: How this key shopping event impacts global T&D sales
Business Confidence Survey October 2025
Gift of Insight UK (Part 3): The First Four Weeks of Christmas 2025
Christmas in the On Premise 2025
Exclusive Strategic Analytics & Insights Black Friday Offers