
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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Germany On Premise Consumer Pulse Report: July 2025

State of Beauty 2025

France On Premise Consumer Pulse Report: July 2025

Resilience in a Shifting Market – What Hong Kong’s Fruit Market Reveals about Consumption

The On Premise Draft Opportunity

Non Alcohol Is No Longer a Niche—It’s a Billion-Dollar Movement

Understanding the modern luxury consumer

Unlocking loyalty

A Global evaluation of the drinks hospitality industry

Map of the Month: Retail share of private consumption, Europe 2024
