Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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Going back to school in the time of COVID-19
Trends to watch: The value of sustainability
The changes and challenges of advertising
A successful product’s journey from idea to launch
The Rise of eSports and its Fans
“Driving” consumer expectations in 2021
Life Under Crisis: How consumers feel about COVID-19 and protests
Activism, anxiety, and the new consumer marketplace
Bringing new precision to programmatic targeting
The future of work and a digital lifestyle