Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
Displaying 1186 results
The conversion conundrum: Analyzing sales leakage through an omnishopper lens
The power of the basket: 3 ways pet product manufacturers can use basket insights to boost distribution
How to build a data-driven culture
Webinar: How to use actual shopper behavior data to improve in-store product merchandising
Shoppers’ purchase considerations hold the key to effective product merchandising planning for CPG brands
Multicultural consumers are set to drive beauty growth amid continued category shifts in 2021
A cautious return to restaurant dining for French consumers
FMCG sales growth poised for recovery this Ramadan
Recommit to innovation: Building competitive advantage in the pandemic
Shopper segmentation: Are you targeting the correct personas?