Analysis
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
Displaying 1104 results
Analysis
From the field: NielsenIQ Italy offers personal insight on shopping trends amid the COVID-19 outbreak
Analysis
COVID-19 concerns are a likely tipping point for local brand growth
Commentary
Competing Priorities: How Aligning Around the Customer Changes the Dynamic Between Retailers and Suppliers
Analysis
Quality and efficacy may beat out price sensitivities amid coronavirus concerns
Analysis
NielsenIQ investigation: ‘Pandemic pantries’ pressure supply chain amid COVID-19 fears
Analysis
Break through the ‘It’s just not worth it’ moment to keep women engaged
Analysis
It’s time to think omnichannel shopper, not just omnichannel
Analysis
The future awaits: Tech-transformed consumption
Analysis
How has COVID-19 impacted Vietnamese consumers?
Analysis
Pet care is the next big CBD opportunity in the U.S.
Analysis