
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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Global consumers seek companies that care about environmental issues

Sustainability sells: Linking sustainability claims to sales

What’s sustainability got to do with it?

5 KPIs to beat the competition

The hidden opportunity in South Africa’s growing appetite for convenience

Indonesian consumers the most optimistic in Q2 2018

Sugar tax has little impact on consumer behavior

The rise of no and low alcohol
Is Personalization Killing Segmentation? The Answer May Not Be as Simple as You Think

High Frequency Retail Personalization: The Right Marketing Offer at the Right Time – Here’s How You Do It
