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    Consumer Behavior

    Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.

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    Displaying 1332 results
    Shopper segmentation: Are you targeting the correct personas?
    Education
    Shopper segmentation: Are you targeting the correct personas?
    07 April 2021
    Shopper and phone with cart
    Shopper and phone with cart
    Education
    Analyze online consumer behavior with accurate omnishopper data: Answering your billion-dollar questions
    01 April 2021
    Hero image for Consumers are looking for value, but it’s not a race to the bottom
    Hero image for Consumers are looking for value, but it’s not a race to the bottom
    Analysis
    Consumers are looking for value, but it’s not a race to the bottom
    23 March 2021
    Consumption is always on, but can your research keep up?
    Education
    Consumption is always on, but can your research keep up?
    17 March 2021
    Syndicated Studies & Research: Unlocking Recessionary Consumption
    Report
    Syndicated Studies & Research: Unlocking Recessionary Consumption
    11 March 2021
    Rerouted consumer spend sees a radical shift in top-performing stores in South Africa
    Analysis
    Rerouted consumer spend sees a radical shift in top-performing stores in South Africa
    09 March 2021
    Hero image for Two Simple KPIs to Help Crack Your Personalization Campaign ROI Results
    Commentary
    Two Simple KPIs to Help Crack Your Personalization Campaign ROI Results
    08 March 2021
    young woman shopping online
    Analysis
    Low-income shoppers present a unique omnichannel opportunity in beauty and personal care
    01 March 2021
    Technology adoption is driving an e-commerce boom, with huge implications for CPG
    Education
    Technology adoption is driving an e-commerce boom, with huge implications for CPG
    25 February 2021
    Holiday promotions in a pandemic: Focus on health, safety offers creative opportunities
    Education
    Holiday promotions in a pandemic: Focus on health, safety offers creative opportunities
    23 February 2021
    Hero image for Unlocking consumption: Four consumer groups driving spend
    Analysis
    Unlocking consumption: Four consumer groups driving spend
    22 February 2021
    lunar new year chinese lanterns woman using mobile phone
    Analysis
    Home for the holidays: In-home consumption will drive FMCG sales this Lunar New Year
    03 February 2021
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