Omnichannel/E-commerce
Explore our extensive insights on Omnichannel and E-commerce, where we delve into the latest trends, strategies, and innovations shaping the digital marketplace. The rise of e-commerce and the integration of multiple sales channels have transformed the way businesses engage with consumers. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how businesses can effectively engage consumers across multiple channels. Learn about the importance of a seamless customer experience, the role of data analytics in optimizing e-commerce strategies, and the impact of emerging technologies such as AI and blockchain. Discover best practices for managing inventory, logistics, and customer service in an omnichannel environment.
For more information on how our solutions can enhance your omnichannel and e-commerce strategies, visit our Omnichannel Commerce Solutions page and our E-commerce Activation Solutions page.
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Using Data in the eCommerce Grocery Customer Journey
COVID-19 has flipped the value proposition of omnichannel shopping for constrained consumers
Syndicated Studies & Research: Alcoholic beverages and changing shopper behaviors
Developing a Winning Strategy for Digital Advertising in Retail
What now and what’s next: A view into the U.S. pet retail landscape during the COVID-19 pandemic
Still concerned about COVID-19, U.S. consumers will want more from convenience stores
Mastering tactical business decision making with GfK’s weekly data
The fight to remain relevant if the U.S. enters a recession
Many Europeans in lockdown expect the impact of COVID-19 to last another year
Concerns about COVID-19 push U.S. e-commerce boundaries