Analysis
Marketing & Trade
Displaying 194 results
Analysis
COVID-19: Tracking the impact on FMCG, retail, and media
Analysis
From the field: NielsenIQ Pakistan offers personal insight on shopping trends amid the COVID-19 outbreak
Analysis
From the field: Nielsen South Korea offers personal insight on shopping trends amid the COVID-19 outbreak
Analysis
Multicultural influences are shifting American appetites during the Super Bowl (and beyond)
Analysis
How the coffee category became a hot bed of innovation for the U.S. grocery market
Commentary
Brands, it’s time to wise up to women
Analysis
Gen Z sustainable consumers go digital—and use activism to shape a smarter market
Analysis
The golden growth opportunity for U.S. drugstores
Education
It’s in the bag
Analysis
Many Americans are looking for a bar experience without the buzz
Analysis