Food allergy fundamentals with NielsenIQ & FARE
Back to school is a time celebrated by students, parents and educators alike. For some parents, the time can be marked with confusion and frustration – particularly when it comes to planning for meal and snack time. According to the CDC, 1 in 13 children, or about 2 students per classroom, are impacted by food allergies, intolerances and sensitivities. It’s all the more important for retailers and brands alike to understand how to cater to these families.
Watch our webinar as we discuss with FARE
- Food allergy fundamentals: what the experience is like for consumers who are shopping for food allergy households
- Consumer attitudes and perceptions: how terminology used on-pack and online can be a source of confusion
- Changes to regulation: What are some of the challenges consumers still face despite regulatory updates.