Make it easy in the On-Premise: Top takeaways from NIQ’s REACH webinar
The new age of selection REACH reveals the scale of the challenges facing operators and suppliers in 2026.…
NIQ Activate
Archives: Insights
Topics
Industries
Content Formats
Regions
/
The next era of Canadian commerce: What you missed at NIQ’s Digital Summit
key takeaways From evolving shopper expectations to AI-powered discovery, NIQ’s Toronto event explored the shifts putting new demands…
Content That Converts: The Technology & Durables Edition
The product page is now the store aisle, sales associate, and product display combined. Today’s Technology & Durables…
European retail in 2025 and 2026
Some key results at a glance: Purchasing power In 2025, purchasing power across the EU continued to grow…
When everyone spots the same idea, validation decides who wins
Trend-spotting is getting faster, and innovation pipelines are starting to look alike. Finding the opportunity is no longer…
Consumer Outlook: Guide to 2027
Welcome to your Guide to 2027 Lauren Fernandes, Vice President of Global Content, NIQ For much of the…
Fast or luxury fashion? Shoppers love both.
Why hybrid behaviour creates a new growth opportunity for fashion retailers Today’s shopper can choose an accessible trend…
The GLP-1 Effect: How weight-loss drugs are reshaping the shopping basket
The Shift We’re Tracking GLP-1 drugs are no longer a niche story. They are changing what people buy,…
Map of the Month: Millennials, Europe 2025
Map of the Month: Millennials, Europe 2025Our Geomarketing Map of the Month for September shows the regional distribution…
From Replacement to Reinvention
This article is part of NIQ’s Purchase Insights+ series, exploring the consumer behaviours and purchase drivers shaping key…
Europe Edition 2026/2027: Navigate Europe’s markets with the latest purchasing power and digital maps
Europe Edition 2026/2027: Navigate Europe’s markets with the latest purchasing power and digital maps Learn how updated geodata…
NIQ Perspective: How Amazon’s Perishables Expansion Is Reshaping Grocery Shopping
Book a Strategy Call The title keeps the Amazon + perishables + grocery-shopping themes explicit for searchability, while…