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Archives: Insights

Hero image for The Beverage Alcohol Omnichannel Path to Purchase
Report

BevAl Omnichannel Path to Purchase

Explore NIQ insights on how BevAl shoppers move across Retail, Online and On-Premise as AI reshapes buying.

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Analysis

Health & Wellness in 2026

Explore health and wellness consumer trends around ingredient transparency, functional nutrition, personalization, GLP-1s, AI, and wearables

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Success Story

Dreame: From Product Innovation to Global ...

How Dreame used NIQ's unified market intelligence to achieve 122% overseas revenue share growth and scale across 16 global SDA categories.

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Report

The Commerce Revolution: East Meets West

Explore consumer insights, buying behavior, and demand signals shaping global commerce across East and West retail markets.

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Education

The new physics of building brand equity

Build brand equity that earns an automatic “yes” and turns brand strength into sales, market share, and pricing power in 2026.

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Featured
Featured
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Artificial Intelligence
Artificial Intelligence
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Brand Strategy
Brand Strategy
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Consumer Behavior
Consumer Behavior
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Data Technology
Data Technology
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Hero image for The Ultimate Guide to Merchandising & Assortment
Education

The Ultimate Guide to Merchandising & Assortment

Learn how assortment optimization and merchandising analytics help brands win shelf space. Download the complete guide to improve category performance.
Health & Wellness
Health & Wellness
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Industry Trends
Industry Trends
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Omnichannel/E-commerce
Omnichannel/E-commerce
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Pricing & Promotion
Pricing & Promotion
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Product Innovation
Product Innovation
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Education

The Ultimate Guide to Pricing & Promotion

Retailers and manufacturers are navigating uncharted waters. These pricing and promotion strategies can help them capture consumer spending.
Sustainability/ESG
Sustainability/ESG
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Keep up with our latest data and insights on consumer behavior, category performance, innovation, manufacturing, and more by signing up for The IQ Brief . This twice-monthly roundup of our latest intelligence will keep you briefed on the topics that matter most to your business—and help you tackle tomorrow’s challenges, today.
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