What if the biggest driver of Black Friday performance isn’t your promotion?
Black Friday doesn’t just affect your brand. Your brand affects your Black Friday performance. Understanding brand health can…
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Pricing, Promotion, and the End of Predictable Growth
FMCG growth remains a priority across EEMEA, but the forces driving that growth are becoming increasingly difficult to…
Fall’s On-Premise Moment: How Halloween, Seasonal Flavors and Resilient Traffic Create Opportunity for Beverage Brands
The US On-Premise enters the busiest stretch of the year on a stable footing. Sales are holding level…
Europe Edition 2026/2027: Navigate Europe’s markets with the latest purchasing power and digital maps
Europe Edition 2026/2027: Navigate Europe’s markets with the latest purchasing power and digital maps Learn how updated geodata…
Unlock Growth: Download NielsenIQ’s Event Presentations
NGA Executive Conference: The Strategic Power of Retail Data Data has become one of the most valuable assets…
Successful retailer pricing starts before the price changes
When a competitor cuts a price, the decision facing you as a retailer can feel immediate: react or…
The Value of Bartender Engagement and Advocacy in the Global On-Premise
Graeme Loudon, NIQ Global On-Premise Insights Leader, discusses how bartender engagement and advocacy are key to unlocking success…
Cider sales up but spirits fall in steady September
Patchy weather and cautious spending limit late-month trading After decent growth in the first fortnight of the month,…
A serve for every occasion: Cocktail insights from NIQ’s Mixed Drinks Report
Operators and suppliers have opportunities to sell cocktails across a wider range of occasions than ever – but…
Nearly a fifth of consumers use AI tools to plan a visit to a pub, bar or restaurant
GO Technology Report October 2026 A new report reveals that 19% of all consumers are already using AI…
On-the-go champions: NIQ’s FastTrack reveals British consumers’ top brands
Understanding the strengths behind consumer favourites Exclusive new research from NIQ unveils the top-performing brands in Britain’s competitive…
Make it easy in the On-Premise: Top takeaways from NIQ’s REACH webinar
The new age of selection REACH reveals the scale of the challenges facing operators and suppliers in 2026.…