November 2023
This monthly On Premise Consumer Pulse report is intended to be a fast turnaround ‘temperature check’ of the channel and the consumers who visit bars and restaurants in Korea.
This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead. In other countries, this monthly check-in has become a staple for beverage suppliers and other businesses interested in the channel.
For this Christmas 2023 issue, we surveyed 750 consumers (aged 18+) between14th November –22nd November. These consumers were situated across all the Korea regions and must typically visit On Premise venues at least once within a 3-month period.
This report touches upon hot topics such as Christmas and cost of living.
Download the free report today!
To read the information in Korean, click here.
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