Black consumers are a growing population the US

Black consumers comprise a young, dynamic, and growing population in the US and are creating major shifts in the FMCG market. People who identify as Black or African American make up nearly 14% of the population, and their purchasing power is projected to reach $1.8T in the next year.

Understanding how to best connect with Black consumers is important for CPG brand and retailer success in 2024. Download the latest edition of our Diverse Voices report to learn:

• How Black consumers shop FMCG, including which categories and brands they’re highly engaged with 
• Where Black consumers shop  
• Black consumer demographics 
• Purchase drivers and preferences, and more