December 2023
This monthly On Premise Consumer Pulse report is intended to be a ‘temperature check’ of the channel and the consumers who visit bars and restaurants in Italy. The study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.
For this December 2023 issue, we surveyed 750 consumers (aged 18+) between 15th – 22nd December. These consumers were situated across all Italian regions and must typically visit On Premise venues at least once within a 3-month period.
This report touches upon hot topics including health and moderation and Dry January, as well as consumer plans and behaviours in 2024.
Contact On Premise Sales leader, Daniela Cardaciotto at daniela.cardaciotto@nielseniq.com for more Italian On Premise insights.
Download the free report now!
Click here to read the information in Italian
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