May 2024
This monthly On Premise Consumer Pulse report is intended to be a ‘temperature check’ of the channel and the consumers who visit bars and restaurants in Italy. The study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.
For this May 2024 issue, we surveyed over 774 consumers (aged 18+) between the 24th May – 30th May 2024. These consumers were situated across all Italy regions and must typically visit On Premise venues at least once within a 3-month period.
This report touches upon hot topics including path to purchase, consumption of RTDs as well as the 4 day working week and dynamic pricing within venues.
Download the free report now!
To discover more, contact us here.
Click here to read the information in Italian.
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