February 2024
This monthly On Premise Consumer Pulse report is intended to be a fast turnaround ‘temperature check’ of the channel and the consumers who visit bars and restaurants in Korea.
This study looks into their On Premise behavior over the past month and tests visit intention for the month ahead. In other countries, this monthly check-in has become a staple for beverage suppliers and other businesses interested in the channel.
For this February2024 issue, we surveyed 750 consumers (aged 19+) between20th – 29th February. These consumers were situated across all the Korea regions and must typically visit On Premise venues at least once within a 3-month period.
This report’s hot topic this month looks at the influence of digital screens and advertisements in venue.
Download the free report today or Click here to contact Jaepil Sohn to discover more.
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