This monthly On Premise Consumer Pulse report is intended to be a fast turnaround ‘temperature check’ of the channel and the consumers who visit bars and restaurants in Korea.
This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead. In other countries, this monthly check-in has become a staple for beverage suppliers and other businesses interested in the channel.
For this January 2024 issue, we surveyed 750 consumers (aged 19+) between 25th – 31st January. These consumers were situated across all the Korea regions and must typically visit On Premise venues at least once within a 3-month period.
This report’s hot topic this month is looking ahead to Lunar New Year celebrations.
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Click here to read the information in Korean