Wondering what’s top of mind for today’s chief marketing officers (CMOs) and other senior marketing decision-makers? In today’s economic climate, which is dominated by cautious consumers, recession concerns, and increasing internal scrutiny of marketing spending, how are CMOs adapting?
Our forthcoming CMO Outlook: Guide to 2026 report features results from our annual survey and interviews with chief marketers. It specifically showcases how CMOs are responding to the most pressing challenges, including:
- Proving return on investment (ROI) and return on ad spend (ROAS) under tighter scrutiny
- Meeting rising consumer expectations in a cautious market
- Managing complex omnichannel ecosystems with leaner teams
- Evaluating AI integration for efficiency gains
- Accelerating decision-making
- Unlocking real-time insights for competitive advantage
